#Japan #Tokyo #beauty trends #Kirei Style #Korean Cosmetics

The Surge in Popularity of Korean Cosmetics

Recent data reveals a significant trend in the beauty industry: over half of women in their 20s are now using Korean cosmetics, according to a survey conducted by Bizki Corporation, which operates the beauty and health information site Kirei Style. This survey, conducted online with 2,000 female participants across Japan, aimed to understand the preferences of different age groups regarding Korean beauty products.

Survey Overview

The survey targeted women aged 20 to 59. Participants were asked about their usage of various Korean cosmetic products, including cleansers, serums, sheet masks, and various makeup items. The results show that approximately 40% of all respondents use at least one type of Korean cosmetic.

Among the most popular products were point makeup, utilized by 15.5% of respondents, and sheet masks, favored by 14.9%. The high utilization rate of these products reflects a strong trend where consumers are drawn to the vibrant colors and affordable prices that Korean cosmetics offer. Their effective formulations have made them famous not only for their aesthetic enhancements but also for their skincare benefits.

Age-specific Insights

Delving into the age demographics showcases striking trends. Women in their 20s displayed a notable preference for various Korean cosmetic items, with 20.8% using point makeup and 20.0% utilizing both toners and serums. This data illuminates a 'K-beauty native' population among the younger generations, who are engaged in both skincare and makeup.

Interestingly, the utilization rate of Korean cosmetics significantly declines in older age groups, with only 30% of women in their 50s reported as users. Yet, among those over 30, the interest in sheet masks remains resilient — with 17.4% usage in the 30s, 15.0% in the 40s, and 9.8% in the 50s. This indicates a pattern where while younger consumers are often more experimental across product types, older consumers may lean towards specific, high-efficiency products that fit seamlessly into their skincare regimens.

Occupational Influence on Cosmetic Choices

The survey also uncovered variations based on profession. For instance, among employed individuals and public servants, the popularity of sheet masks soared to 20.9%, surpassing usage rates in students (11.2%) and homemakers (13.0%). This observation suggests that the fast-paced lifestyle of working women positions sheet masks and serums as essential solutions for quick skincare treatments during busy days.

On the other hand, students showed a greater inclination toward point makeup, reflecting their leisure for experimenting with beauty trends. This disparity highlights how daily lifestyles shape cosmetic preferences, leading to varied choices in the beauty market.

Impact of Parenthood on Cosmetic Use

An intriguing observation from the survey was the influence of parenting status on cosmetic utilization. Women with children had a higher tendency to use Korean cosmetics compared to those without children, reinforcing Korean beauty products as budget-friendly staples for busy mothers managing household expenses.

Among mothers, sheet masks were notably the most favored product, being used by 16.6%, likely because they provide a quick and effective solution for skincare amid a hectic lifestyle. Conversely, women without children leaned more towards point and eye makeup, utilizing their time to enjoy more creative and trend-driven beauty products.

Conclusion

Despite distinct preferences among different age groups and professions, Korean cosmetics have become increasingly integral in the beauty routines of women throughout Japan. With their combination of innovative ingredients and affordability, these products cater to a wide audience seeking effective beauty solutions. Whether through skincare essentials or vibrant makeup, exploring and integrating Korean cosmetics into personal beauty regimens appears to be a growing habit among Japanese women.

For further insights into beauty and health, consider visiting Kirei Style, where you can find valuable information tailored for your beauty journey.

About Kirei Style

Kirei Style is committed to disseminating information focused on beauty and well-being with the vision of empowering women to achieve their beauty goals now and in the future. Follow us for regular updates on skincare, health, and the latest trends in beauty.

Visit us at Kirei Style.