#Japan #Bento #Hotto Motto #Akita #Noshiro

Exciting New Beginnings: Hotto Motto in Akita

On November 1st, Akita Prefecture welcomed its very first Hotto Motto store, located in Noshiro City. This new outlet embodies the theme "Enjoying Japanese Bento!" and aims to bring joy and excitement to the bento experience, expanding the well-loved brand's reach in Japan.

The Growing Presence of Hotto Motto

As of October 2025, Hotto Motto (ほっともっと), a beloved takeaway bento brand owned by Plenus Co., has reached a total of 2,426 locations across Japan. Known for its dedication to providing quality, warm, and handmade meals, the brand continually engages with its customers through official social media platforms like X and Instagram, sharing information on new products and promotions under hashtags such as #ほっともっと.

A Fresh Look in the Heart of Akita

The highlight of the new Hotto Motto store is its bright and inviting design. The store's concept draws inspiration from the joy of enjoying traditional Japanese bento, which combines familiarity with excitement. The staff hopes that while waiting to savor their bento box, customers will delight in the cheerful ambiance of the store, boosting their overall dining experience.

The exterior of the Noshiro store is marked by a vibrant red—Hotto Motto's signature color—aiming to engage passersby and encourage them to associate that lively hue with the brand. This striking look differentiates it from previous store designs and presents a strong visual identity for the franchise.

Discovering the Unique Logo

The store’s logo highlights Hotto Motto’s commitment to quality rice, a central element of their offerings. The visual representation not only emphasizes the brand's dedication to providing meticulously prepared rice but also reflects the passion behind their food. This connection is crucial in reinforcing Hotto Motto's identity as a brand focused on enjoyment and quality.

Key Features of the Noshiro Store

• - Address: 7-12 Shibadōmori, Noshiro City, Akita Prefecture
• - Operating Hours: 8:00 AM to 10:00 PM

In a playful twist, the store embraces local culture by featuring costumes related to Akita’s famous “Namahage,” giving customers a fun and memorable connection to their food and the region.

The opening of the Hotto Motto store in Noshiro marks not just a new location but a strengthened commitment to serving warm, homemade meals while evoking a sense of happiness and excitement among customers. This innovative venture could very well set a new trend for future store designs across the nation!

In conclusion, whether you're a local or just passing through, stop by and experience the vibrant culture and delightful flavors that the new Hotto Motto in Akita has to offer. With warm bento and a cheerful atmosphere, it’s sure to be a hit for everyone!