#Japan #Tokyo #Narumiya Characters #Hanamaru Udon #Sticker Exchange

Narumiya Characters and Hanamaru Udon Collaboration

In a delightful partnership, Narumiya International announced its first-ever collaboration with the beloved Sanuki Udon chain, Hanamaru Udon, set to run from June 25 to July 8, 2026. Fans of both brands can enjoy the exciting “Let’s Exchange Stickers at Hanamaru!” campaign at select outlets across the country.

Special Sticker Designs and Menu Sets

During this campaign, characters from popular Narumiya brands such as "ANGEL BLUE", "mezzo piano junior", "pom ponette junior", and "DAISY LOVERS" will feature in exclusive sticker designs, made just for this collaboration. Each sticker is based on the theme, “Part-time Job at Hanamaru Udon!,” featuring unique and colorful illustrations that evoke a sense of nostalgia and excitement for both kids and adults.

In addition to the stickers, Hanamaru Udon will offer specially crafted set menus that include limited-edition stickers. There are two options for customers:

1. Narumiya Collaboration Set (Ideal for Summer)

• - Details: This refreshing and popular dish is accompanied by an adorable 3D sticker, perfect for adults looking for a satisfying meal.
• - Contents: Small Oroshi Bukkake Udon + Hanamaru Original Pick + 1 Puffy Sticker (4 types, randomly distributed)

2. Mini Narumiya Collaboration Set (Great for Everyone)

• - Details: Aimed at kids and those wanting to sample a variety of dishes, this set includes the familiar 'Niko Hana Set' with a nostalgic dress-up sticker feature.
• - Contents: Niko Hana Set + Hanamaru Original Pick + 1 Dress-Up Sticker (4 types, randomly distributed)

> Note: The regular toys included in the usual Niko Hana Set are not part of this collaboration.

Additional Buyer Benefits: Free Smartphone Wallpapers

Customers purchasing either the Narumiya Collaboration Set or Mini Narumiya Collaboration Set will receive a special QR code printed on their receipt. Scanning this code allows access to exclusive download options for original smartphone wallpapers featuring the special design, offering an extra layer of fun.

Pricing and Availability

• - Narumiya Collaboration Set: 650 yen (hot/cold)
• - Mini Narumiya Collaboration Set: 500 yen (hot/cold)

Note: Pricing includes tax and takeout orders will incur a small container fee.

These sets can be enjoyed in-store or to-go, with a limited availability of just 50,000 meals nationwide throughout the campaign.

Engage with the Collaboration on Social Media

Fans can take part in the excitement online through the official X (formerly Twitter) account of Hanamaru Udon. To commemorate the collaboration, Hanamaru will run a daily draw allowing participants to win various prizes, including complete sets of collaboration stickers! By following their account, sharing specified posts, and using the hashtag #NarumiyaHanamaru, participants can try their luck at snagging free udon vouchers on top of the exciting sticker rewards.

The Narumiya Characters Legacy

Founded in the 2000s, Narumiya International has captured the hearts of children across generations with iconic brands such as "ANGEL BLUE", "mezzo piano junior", "pom ponette junior", and "DAISY LOVERS". These brands continue to thrive amid the recent Heisei Revival Boom, garnering renewed interest from Gen Z and Alpha generations.

For further information on Narumiya Characters and their latest offerings, visit the official online store or their social media channels. Don't miss out on this fantastic opportunity to enjoy a unique fusion of food and nostalgia with your favorite Narumiya characters!

Conclusion

The collaboration between Narumiya Characters and Hanamaru Udon not only celebrates beloved characters but also brings a fun, interactive experience for fans of all ages. Get ready to exchange stickers, collect exclusive designs, and enjoy delicious udon from June 25 to July 8!