#Japan #Tokyo #Up Gummy #Peach Soda #Ume Soda

Introducing the New Up Gummy Flavors

In an exciting development for gummy lovers, Meiji Co., Ltd. is set to launch two new flavors in its popular Up Gummy series, tailored specifically for Gen Z women who enjoy a harder gummy texture. The newly crafted gummies include Peach Soda Up, launching nationwide on January 13, 2026, and Ume Soda Up, set to hit the shelves on January 27, 2026, with limited availability.

Peach Soda Up: A Refreshing Treat

Packed in a cute package reminiscent of the 'Heisei retro' era, Peach Soda Up promises a refreshing taste with its peach flavor. This new gummy offers a satisfying chewing experience, aiming to entice a broader audience to try the delicious world of Up Gummy. The size of the 75g pack is designed to be approachable for consumers, making it perfect for those who want a quick treat or share with friends. With a blend of flavors that provide a light and fizzy sensation, Peach Soda Up embodies a delightful break when you need a moment of refreshment or concentration.

Ume Soda Up: A Flavor for the Bold

In addition to the peach version, Ume Soda Up will be released shortly after, catering to a similar demographic but featuring a unique plum flavor. This new product also comes in a 75g size, which is user-friendly and convenient for on-the-go snacking. The standout feature of Ume Soda Up is its delightful blend of sweet and sour, enhanced by the use of high-quality Nanko plum puree that creates a tangy taste sensation.

Expanding the Reach

The Up Gummy series has garnered a loyal following, especially among male consumers, due to its distinctive hard texture and satisfying chewiness. These new flavors, however, are purposefully aimed at increasing accessibility and attractiveness among women aged 18-30, based on recent insights from consumer feedback. The attractive retro packaging has already made waves on social media, highlighting the strong appeal of these products among female consumers. The company’s deep commitment to catering to this demographic is evident in how these gummies are crafted.

Fun Facts About Up Gummy

• - Texture Chart: The gummies are rated on a proprietary “Chewiness Chart” designed to help consumers choose the right firmness based on their mood and chewing preference. Both Peach Soda Up and Ume Soda Up rank at level 5, indicating a substantial and enjoyable chewing experience.
• - Target Audience: The target demographic insights come from a market study conducted with female participants aged 18 to 30, which resulted in significant findings that guide the company's product development strategy.
• - Sales Channels: Following a preview sale in select convenience stores and station shops starting from October 21, 2025, the company aims to make these delightful treats available in supermarkets and drugstores across the nation.

These new Up Gummy flavors not only promise to expand the delightful offerings of the gummy candy world but also contribute to incorporating enjoyable snacks into daily health routines. With both flavors appealing to a sense of nostalgia and refreshment, Meiji looks forward to delivering a fun and flavorful experience for customers everywhere.

Embark on a delicious journey today with the new Up Gummy flavors!

Stay Tuned

Keep an eye out for these innovative flavors and join the gummy trend that caters to modern tastes, offering engaging flavors while also being mindful of packaging and consumer preferences. Whether it's a moment of relaxation or a boost of energy during the busy day, the new Up Gummy flavors are sure to become a favorite staple for many.