Ogury Partners with 51toCarbonZero to Drive Sustainable Advertising Practices

In a groundbreaking move, Ogury, a leading player in the advertising sector, has announced its strategic partnership with 51toCarbonZero, a pioneering platform focused on achieving net zero emissions for organizations in the marketing and advertising landscapes. This collaboration not only highlights Ogury’s commitment to environmental sustainability but also reflects a broader trend within the industry to embrace eco-friendly practices as part of business operations.

The significance of this partnership is underscored by Ogury’s earlier commitment to The Climate Pledge in 2021. Following this, the company undertook three comprehensive assessments of its Greenhouse Gas (GHG) emissions, allowing it to gain a clear understanding of its carbon footprint and strategically plan its reduction roadmap. By collaborating with 51toCarbonZero, Ogury aims to further enhance its progress towards net zero by leveraging the advanced AI data automation capabilities that 51toCarbonZero offers. This partnership will enable Ogury to obtain deeper insights into its emissions and foster a rapid reduction in its environmental impact.

According to Nathalie Pannequin, Senior Culture Lead at Ogury, sustainability is not merely an add-on but a fundamental aspect of their operational ethos. She emphasizes the necessity of aligning this commitment with targeted expertise that is well-versed in the emissions challenges associated with digital advertising. The collaboration with 51toCarbonZero is expected to provide the industry knowledge and innovative solutions essential for Ogury to lead responsibly in the advertisement space.

Through this partnership, Ogury is set to tackle its fourth GHG assessment while refining its global reduction strategy. The focus will be on achieving more detailed emissions measurements across various scopes—1, 2, and 3—making it easier for Ogury to integrate sustainability into its operations. Additionally, the partnership aims to evolve Ogury's product offerings to enhance their environmental impact, particularly in ad delivery, promoting responsible consumption and driving change across the advertising industry.

Notably, Richard Davis, the CEO and Co-founder of 51toCarbonZero, hailed Ogury as a model for integrity in climate action. He believes this collaboration illustrates how a company can transition from merely measuring its impact to taking significant, effective action towards sustainability. Furthermore, he highlights how Ogury’s proactive approach could create new lines of revenue and operational efficiencies, particularly in an ever-evolving industry characterized by rapid changes.

This partnership spans across Ogury's global operations, encompassing 19 countries and engaging in digital activities across 33 markets. By adopting a unified approach to sustainability, Ogury’s endeavor will enhance its Environmental, Social, and Governance (ESG) strategy, which already emphasizes diversity, responsible business practices, and creating a long-term positive impact on stakeholders.

Ultimately, both Ogury and 51toCarbonZero are demonstrating that embracing climate action can serve as a dual purpose: it acts as a moral obligation and a proactive driver of business growth. The partnership signifies a pivotal step towards decarbonizing the advertising technology sector, proof that with committed effort and the right data-driven strategies, achieving net zero emissions is not just aspirational but attainable.

In summary, Ogury’s partnership with 51toCarbonZero not only sets a benchmark for sustainability within the adtech space but also represents a significant movement towards building a more environmentally responsible future in advertising. As the industry moves forward, such collaborations will undoubtedly play a critical role in shaping practices that benefit both the planet and business objectives.