#Japan #AI Solutions #Tokyo #Cross Marketing #Sapeet

Cross Marketing and Sapeet's Innovative Collaboration

In a rapidly evolving business landscape, Cross Marketing Co., a leading player in the research industry with 22 years of experience, is embarking on a groundbreaking collaboration with Sapeet, a venture with roots from the University of Tokyo. This partnership aims to leverage AI-driven sales agents to maximize organizational sales power.

Background

Cross Marketing, known for conducting over 10,000 research projects annually, has identified the urgent need to revamp sales processes to adapt to the AI era. The focus is on systematically capturing the implicit knowledge—such as intuition and experience—held by sales personnel, making this data usable for AI applications. By redefining the roles of both AI and human agents, the companies aim to enhance the quality of sales proposals.

Sapeet specializes in the digital reproduction and application of veteran knowledge through its 'Expert AI' solutions. The collaboration combines the strengths of both companies to create robust sales support mechanisms powered by AI.

Project Overview

The project seeks to establish a framework whereby AI sales agents provide tailored support for sales personnel, managers, and business leaders. The anticipated outcomes include:

• - Enhanced quantity and quality of sales actions through AI integration.
• - Accumulation of organization-specific insights that become learnable data for the AI over time.
• - Allowing human agents to concentrate on customer engagement and creative tasks.

In the initial phase, the system will assist sales representatives with activities such as managing meeting schedules, conducting corporate research, formulating hypotheses, and automatically generating meeting minutes and next steps from negotiations. For instance, the AI agent can autonomously glean meeting schedules from the representative’s calendar, providing pre-meeting research based on Cross Marketing's unique perspectives. This feature frees reps to focus on previously neglected proposals and client follow-ups.

Moreover, visualizing sales activities, including non-structured data like meeting schedules and recorded discussions, allows managers to have a centralized view of progress and conditions, enabling them to offer timely advice. Business leaders benefit from this visibility, which facilitates swift identification of challenges and strategy formulation.

As usage increases and data accumulates, the AI agent will learn not just general knowledge but also the company's 'winning patterns.' Consequently, it will be able to propose the most relevant insights and materials tailored to specific clients and negotiation contexts, thereby improving the quality of customer interactions.

In terms of talent development, historical sales performance data can be analyzed to identify behavioral trends among team members, paving the way for customized management and training approaches. Additionally, business leaders can utilize accumulated field data to promptly respond to market changes and continuously refine strategies.

This innovative structure aims to eliminate reliance on individual skills and experiences in sales, establishing a collaborative framework that maximizes results across the entire organization.

Company Overview

Cross Marketing Co.

• - URL: Cross Marketing
• - Location: 24F Tokyo Opera City Tower, Nishi-Shinjuku 3-20-2, Shinjuku, Tokyo
• - Founded: April 1, 2003
• - CEO: Mikihiro Igarashi
• - Services: Marketing research and consulting.

Sapeet

• - URL: Sapeet
• - Location: 8F Ichigo Mita Building, 5-13-18 Shiba, Minato, Tokyo
• - CEO: Eiji Tsukiyama
• - Market: Tokyo Stock Exchange, Growth (Stock Code: 269A)
• - Focus: Enhancing corporate core operations through AI-driven analysis and collaboration systems.