#Japan #Tokyo #INTO U #TOMORROW X TOGETHER #SOOBIN

Exciting Pop-Up Store for INTO U

The Chinese cosmetic brand INTO U is set to light up Shibuya Scramble Square with an exciting pop-up store! Organized by Reichi Corporation, which handles the planning and sales of INTO U within Japan, the event will be held from September 4th to 10th. This is a fantastic opportunity for beauty enthusiasts to dive into the vibrant world of INTO U and experience its widely popular products firsthand.

Pop-Up Highlights

Participants can not only shop for their favorite items but will also be greeted by special visuals of SOOBIN, the leader of the globally celebrated boy band TOMORROW X TOGETHER (TXT), as INTO U’s latest youth ambassador. The store will showcase various popular products, including the Mud Lip, providing a unique shopping experience with exclusive items available only during this event.

Additionally, customers can look forward to limited edition sets and numerous giveaways designed to enhance the overall shopping experience. It’s an unmissable chance to interact with and explore an innovative brand that has rapidly gained popularity among Generation Z.

Note: The “Rise in temperature +0.2℃” series products related to the ambassador role will not be available for retail in Japan, including at the pop-up store.

Meet SOOBIN

SOOBIN, known for his stable performances and charismatic personality, is not just a global superstar but also a relatable figure for many fans. His fresh and transparent image has captivated audiences across Japan through various media appearances and music programs. He embodies the essence of INTO U's mission to support self-expression and growth, making him a perfect ambassador for the brand.

Spotlight on the Mud Lip

One of the key features in the pop-up store is the Mud Lip—a versatile lip product that doubles as a cheek tint. This innovative matte lip product glides on like creamy mud, providing moisture while delivering a lightweight yet richly pigmented color. The Mud Lip is available in eight stunning shades, each priced at 1,430 yen. Its creamy texture allows for easy application, and its multi-use formulation ensures that it can be used for lips, cheeks, and even eyes, adding depth to any makeup look.

Event Information

• - Event Name: INTO U Pop-Up Store
• - Date: September 4 (Thursday) – September 10 (Wednesday)
• - Location: Shibuya Scramble Square, 6F+Q, Event Stage 6B
• - Address: 2-24-12 Shibuya, Shibuya-ku, Tokyo 150-6101
• - Hours: 10:00 AM - 9:00 PM (Closing at 8:00 PM on the last day)

Professional Makeup Experience

Visitors will also have the chance to enjoy a touch-up experience led by professional makeup artists. Attendees will learn how to use the Mud Lip and discover the latest trends in makeup.

Exclusive Pop-Up Sets

Exclusive to the pop-up, Lucky Makeup Bags will be available, allowing customers to try popular products at a discounted price. Each set is limited, so early arrival is encouraged!

• - Set A (¥3,300):

- Lip Gem Pot GP-K04
- Super Matte Lip & Cheek Mud EM24
- Rotational Eyeshadow Palette AS-S01
- INTO U Original Scrunchie

• - Set B (¥2,200):

- Lip Gem Pot GP03
- Super Matte Lip & Cheek Mud Sugar Dust Collection 02 Mauve
- INTO U Original Scrunchie

Purchase Incentives

1. Raffle Draw: Spend over 3,000 yen and receive a chance to win exclusive prizes such as INTO U charm pouches or mini lip product samples.
2. Discount Coupons: All customers will receive a 15% off coupon for the INTO U official online store upon presenting their receipt at the pop-up store.

About INTO U

Founded on the slogan “supporting you as you grow,” INTO U is a Chinese cosmetic brand that champions self-expression. With over 55 million units sold globally of its flagship Mud Lip product, it has made a mark in the beauty community, especially among Gen Z. INTO U is rapidly expanding its presence in Asia and the West.

Company Overview

• - Name: Reichi Corporation
• - CEO: Yang Qian
• - Address: 4-3-4 Kudan Minami, Chiyoda-ku, Tokyo
• - Established: May 2021
• - Capital: 9 million yen
• - Business: Planning, development, and sales of cosmetics; management of web advertising.

For further inquiries, contact Reichi Corporation via email at [email protected] or call at 03-6910-5739. Follow us on Instagram @intou_new_official_jp and visit our official website for more information.