#Japan #Tokyo #Hyaluronic Acid #Moist&Color #TAYA Salon

TAYA Salon Launches 'Moist&Color' to Revitalize Colored Hair

TAYA Salon, a pioneer in beauty and personal care, is set to introduce a highly anticipated product line named 'Moist&Color' on September 26, 2025. This exclusive range will be available at TAYA Group salons nationwide and on their online store. After a successful launch last year, which saw units sell out quickly, TAYA aims to follow up with this exceptional collection, promising premium care for colored hair.

Features of 'Moist&Color'

The 'Moist&Color' line focuses on caring for colored hair, offering lavish moisture and restoring softness from the inside out. The set includes:

Shampoo

• - Release Date: September 26, 2025
• - Volume: 400ml
• - Price: 2,420 yen (including tax)

Treatment

• - Release Date: September 26, 2025
• - Volume: 400ml
• - Price: 2,420 yen (including tax)

Refill Options (Available Sept 26)

1. Shampoo Refill: 500ml (25% extra) – 2,750 yen
2. Treatment Refill: 500ml (25% extra) – 2,750 yen

Key Ingredients

Dual Hyaluronic Acid Formula

To deliver optimal hydration, the products feature a unique dual hyaluronic acid blend:
1. Hyaluronic Acid Veil: Known for its exceptional absorption and moisturizing properties, it forms a protective moisture barrier that endures beyond washing.
2. Super Hyaluronic Acid: A smaller molecular structure ensures enhanced penetration, delivering deep hydration into the hair and skin.

Advanced Hair Damage Repair Components

1. Plex Ingredients (Tartaric Acid): This innovative component enhances moisture retention, helping to maintain elastic and sleek hair textures.
2. Shine Component (Gamma-Dodecalactone): Extracted from rapeseed, this heat-activated ingredient smooths the cuticle, offering shiny and resilient hair, especially after styling treatments.

Fragrance Profile

The 'Moist&Color' line boasts a delightful woody citrus scent. Central to this fragrance are soft citrus notes that are accented with petitgrain, enveloped in a gentle floral aroma featuring hints of rose and jasmine. This refreshing and refined scent is designed to cater to all users, transcending gender norms.

Eco-Friendly Package

In a commitment to sustainability, TAYA has incorporated biomass plastics derived from plants into the product bottles. The brand actively considers environmental conservation through its packaging choices.

Availability

These products can be purchased at TAYA Group salons and through the official TAYA online store starting late September. Customers can look forward to experiencing the revitalizing properties of 'Moist&Color'.

About TAYA Company

Founded with the vision of providing dreams and hope to everyone, TAYA Company operates approximately 60 conceptually varied beauty salons under brands like 'TAYA', 'Shampoo', and 'ano'. The company continuously contributes to society's beauty needs by developing original products and collaborating with other businesses to enhance customer satisfaction.

Company Details

• - Name: TAYA Company
• - CEO: Kazumasa Taya, Chairman & CEO
• - Headquarters: Shibuya, Tokyo
• - Website: TAYA Official Site
• - Online Store: TAYA Online Store
• - Social Media: Find us on Instagram, X, YouTube, and note.

TAYA's 'Moist&Color' products aim to give color-treated hair the nourishing love it deserves, ensuring clients leave their salons buoyant and beautiful.