Sweetly Cozy Collaboration: Steiff and Gelato Pique Unite for Christmas Collection

The renowned roomwear brand Gelato Pique is set to launch its third collaboration with the traditional German plush toy brand Steiff, titled Steiff meets Gelato Pique. This new collection, inspired by a sweet holiday theme of a “candy house,” will be available from December 4, 2025, at Gelato Pique stores nationwide, the official Gelato Pique online store, and other selected online platforms.

Special Preview and Limited Items

Before the official launch, a sneak peek awaits customers at the GELATO PIQUE CHRISTMAS GIFT MARKET 2025, hosted at Omotesando Hills from November 22, 2025. Limited items will be released exclusively at this event, enhancing the Christmassy vibe and offering customers a unique shopping experience. Additionally, a dedicated page for this collection will go live on November 27, 2025, at noon on both the Gelato Pique official online store and USAGI ONLINE.

A Warm and Sweet Collection for Winter

The collaboration embraces the holiday spirit by drawing inspiration from the festive treats often found in southern Germany during Christmas. This collection features cozy loungewear and accessories modeled after Steiff’s legendary 55PB Teddy Bear, created in 1902. Each item is crafted with love, ensuring it brings warmth and sweetness to your winter home time.

Knit Series

The adorable knit series combines a soft texture with a comfortable fit. One standout item is the pullover designed with colorful speckles that evoke sweet Christmas treats, featuring the classic art of the 55PB bear. The unisex jacquard cardigan boasts unique buttons shaped like star-shaped cookies enjoyed during the Christmas season in Germany. The collection includes pieces for the whole family, allowing for delightful matching outfits.

- Steiff Unisex Powder Jacquard Cardigan: ¥13,090 – Available in cream (Sizes: S-M, M-L)
- Steiff Powder Nep Jacquard Pullover: ¥10,450 – Available in cream, pink, green (Size: F)
- Steiff Powder Nep Alang Long Pants: ¥9,790 – Available in cream, pink, green (Size: F)
- Steiff Powder Nep Jacquard Dress: ¥12,320 – Available in cream, pink, green (Size: F)

Fun for pets too! The collection even includes tailored options for cats and dogs, such as a powdered high-neck pullover available for ¥6,490 in various sizes.

Cut & Sew Series

Incorporating a blend of cotton and rayon, the cut and sew series offers an incredibly soft touch. T-shirts feature delectable images of gingerbread houses and come with both Gelato Pique and Steiff co-branding. Long pants with a pattern of star cookies and bears encapsulate the holiday spirit, perfect for pair-coding with loved ones.

- Steiff Pointed Long Sleeve T-Shirt: ¥6,270 – Available in cream (Size: F)
- Steiff Pattern Long Pants: ¥8,360 – Available in cream (Size: F)

Festive Merchandise

The range also includes delightful seasonal merchandise like cozy socks, blankets, hand towels, and pouches, all perfect for gifting during this festive season.

- Steiff Powder Nep Socks: ¥4,950 – Available in cream, pink, green (Size: F)
- Steiff Powder Nep Jacquard Blanket: ¥12,980
- Steiff Pattern Pouch: ¥4,620 – Available in cream, pink (Size: F)

Attend the GELATO PIQUE CHRISTMAS GIFT MARKET 2025

The holiday season event runs from November 22 to December 7, 2025, at Omotesando Hills. Visitors will enjoy free admission and can avail themselves of exclusive items. Those who spend over ¥19,800 will receive a limited-edition snow globe while supplies last.

About Steiff and Gelato Pique

Founded in 1880, Steiff is renowned for its high-quality plush toys recognized by the button in ear mark. Their craftsmanship has created a legacy cherished by both children and adult collectors. Gelato Pique, debuting in 2008, focuses on creating roomwear that embodies the essence of adult desserts, blending textural comfort with innovative designs.

For exclusive updates, visit Gelato Pique's official website and social media platforms. Get ready to indulge in a cozy and fashionable holiday season with this enchanted collaboration between two beloved brands!