#Japan #Tokyo #Renovation #cowcamo #LifeCatalog

Cowcamo Opens Its First Renovation Showroom in Ikebukuro

On December 13, 2025, Tsukuruba Inc., headquartered in Shibuya, Tokyo and led by CEO Shuntaro Nomura, unveiled the 'Cowcamo Showroom Ikebukuro.' This showroom is the first dedicated space where potential homeowners can experience the interiors offered through Cowcamo's unique flat-rate renovation package named 'LifeCatalog - renovation&livin'.

Discovering Down.town

The new Ikebukuro showroom features 'Down.town,' one of the seven unique designs available in the LifeCatalog collection. The showroom recreates a realistic 2LDK layout, capturing the concept of 'living with one's favorite things and appreciating raw materials.' Visitors to the showroom can engage with the interior space that emphasizes a blend of aesthetic value and practical living arrangements.

The use of a wall-mounted kitchen combined with an open layout encourages a lifestyle where individuals can showcase their treasured items. The thoughtfully designed space allows potential homeowners to envision what their lives could be like within the renovated environment.

Currently, Cowcamo operates showrooms not just in Ikebukuro, but also in Ebisu, Kiyosumi Shirakawa, and Kichijoji.

A Response to Changing Housing Trends

Since 2016, the number of transactions for used condominiums in the Tokyo metropolitan area has consistently surpassed that of newly built units. This shift reflects a growing trend where more people are seeking to renovate older homes to fit their individual lifestyles. However, many potential buyers often face challenges in determining how to carry out renovations that align with their preferred living conditions.

Interestingly, Cowcamo research indicates that clients who tour a renovation showroom see an approximately 10% higher conversion rate compared to those who do not. Thus, the showroom's immersive experience greatly assists clients in making informed decisions regarding their future homes.

To support this evolving demand, Tsukuruba has created a welcoming environment where customers can easily explore, touch, and feel the appeal of renovations – effectively guiding them toward their dream homes.

Features of Cowcamo's Ikebukuro Showroom

The 'Cowcamo Showroom Ikebukuro' boasts five main features designed to help clients visualize life in a renovated home:
1. Authentic Space with Raw Material Aesthetics
The main living space features the 'Down.town' aesthetic, which underscores the beauty of unprocessed materials. Elements such as wood, concrete, iron, and tiles have not been overly refined, preserving the character of the space and promoting an artistic atmosphere that resembles a shop-like setting.
2. Storage Solutions with Style
'Down.town' emphasizes both hidden and visible storage options, allowing residents to curate their living spaces with personalized items and decor, enhancing the joy of everyday living.
3. Emphasizing Original Architectural Features
The showroom showcases features like a sunken entryway, solid wood flooring, and exposed structural details, embracing the apartment’s original aesthetics while providing a rugged yet sophisticated environment that captures the essence of renovation.
4. Diverse Design Experiences
In addition to the 'Down.town' design, the main bedroom incorporates elements from 'Simple+' style, offering visitors a multifaceted understanding of how various designs can blend, ultimately equipping them to make more informed decisions regarding their preferences.
5. Adaptability for Personal Lifestyles
The layout of 'Down.town' promotes flexibility, allowing clients to arrange their furniture and decor to reflect their personal tastes while being adaptable to changes in their lifestyles over time.

Basic Information

• - Facility Name: Cowcamo Showroom Ikebukuro
• - Location: 3F, Tsubaki Building, 5-10-2 Nishi Ikebukuro, Toshima-ku, Tokyo
• - Access: A short 2-minute walk from Ikebukuro Station on the Tokyo Metro Fukutoshin Line and approximately 6 minutes from Ikebukuro Station on the JR Yamanote Line.
• - Property Information: 79.32㎡ ・ 2LDK + Workspace + Pantry
• - Viewing Application: By reservation only through this link.

Note: Consultations on renovations for properties already purchased are not accepted. Students and professionals in real estate or construction are also not permitted to visit.

Special Events and Seminars

On January 12, 2025, from 13:00 to 14:00, a special seminar titled 'Cowcamo Seminar Special Edition' will be held at the Ikebukuro showroom. This informative session will cover the basics of purchasing used condominiums and is designed for those beginning their property search or interested in exploring renovation options firsthand.

The seminar not only informs attendees about essential property selection criteria but also includes a guided tour of the showroom, making it uniquely advantageous for participants. Additionally, there will be a complimentary consultation session post-seminar for those seeking personalized advice from an agent.

Come and Explore Your Dream Home
Join us for the seminar and take the first step toward owning a personalized space that reflects your unique lifestyle. With additional incentives such as the chance to receive a home buying guide, this is an excellent opportunity for those looking to navigate the housing market confidently.