Readen Holding Corp Expands into Nigeria's Gaming Market with Morrich Lottery Acquisition

Readen Holding Corp's Ambitious Move into West Africa

In an exciting development for the digital economy, Readen Holding Corporation (OTC PINK: RHCO) has officially acquired an 80% controlling interest in Morrich Lottery Limited, a licensed lottery operator in Nigeria. This strategic acquisition, finalized on April 23, 2025, not only marks RHCO’s entrance into the rapidly-growing African gaming sector but also secures active licenses for lottery, sportsbook, and casino operations. With the market poised for significant growth, this move represents an invaluable opportunity for RHCO to cement its position in one of the world's most dynamic gaming industries.

A Lucrative Market

Nigeria’s gaming market is estimated to approach $2.5 billion, with expectations of at least 9% annual growth through 2030. The lottery alone is valued at over $850 million annually, while the sportsbook segment could reach $1.2 billion in annual revenue as around 60 million Nigerians engage in sports betting. Additionally, the online casino market is on a rapid ascent, targeting potential long-term revenues exceeding $500 million. This acquisition aims to capitalize on these expanding sectors by integrating innovative solutions tailored to Nigerian consumers.

Diverse Offerings for a Growing Audience

Readen's operational plan includes revamping Morrich's existing offerings. The lottery side will introduce engaging formats such as scratch-off tickets, Keno games, and mobile-first solutions designed to increase mainstream adoption through enhanced retail and digital channels.

In sports betting, a comprehensive betting platform is set to launch, fully integrated with Readies, RHCO's proprietary payment system. This will provide users with fast, secure payouts and real-time odds. For the casino operations, RHCO plans to gradually roll out both online and venue-based games, adhering to local regulatory requirements, ensuring a responsible and compliant gaming environment.

Readies: The Payment Powerhouse

At the core of Readen’s strategy lies Readies, a hybrid blockchain-driven payment solution that has already established a footprint in Europe and Asia. By employing Readies, RHCO assures seamless payment operations across all Morrich platforms, facilitating swift transactions in both fiat and cryptocurrency while maintaining high standards of fraud protection and transparency. Partnered with RHCO's Czech-licensed subsidiary, Finexeble S.R.O., Readies will also ensure strict regulatory compliance essential for operating within Nigeria’s emerging market landscape.

Leadership and Experience

The acquisition leverages a robust management team with over 30 years of experience in lottery operations and more than 15 years specifically in online gaming. This industry expertise guarantees that all activities under the RHCO brand will adhere to the highest standards of integrity, innovation, and compliance, building trust within the target market.

Ridzky Berg, CEO of Readen Holding Corp, emphasized the strategic vision behind this initiative. “This acquisition is not just about entering a new market; it serves as a launchpad into one of the world's most vibrant gaming sectors. With Nigeria’s youthful demographics, increasing internet accessibility, and the growing interest in digital gaming, we are well-positioned to redefine the gaming experience,” he stated.

About Morrich Lottery Limited

Morrich Lottery Limited stands as a registered lottery operator in Nigeria, actively developing its portfolio to cover various gaming segments. With RHCO's backing and strategic guidance, Morrich is set for accelerated growth, targeting innovative collaborations and scaling its service offerings.

In summary, Readen Holding Corp's acquisition of Morrich Lottery signifies a forward-thinking approach to harnessing Nigeria's burgeoning gaming market. This bold move not only reaffirms RHCO's commitment to innovation in fintech and gaming but also seeks to create unparalleled user experiences through integrated, secure gaming solutions. As the world watches, RHCO is certainly a name to follow in the evolving landscape of gaming and entertainment across Africa.