Just Play and Hasbro Launch Modernized Versions of EASY-BAKE and PLAYSKOOL Toys

Just Play and Hasbro Introduce Updated EASY-BAKE and PLAYSKOOL Toys

In an exciting announcement, Just Play has teamed up with Hasbro to breathe new life into two of the most beloved toy brands: EASY-BAKE and PLAYSKOOL. This collaboration aims to inspire a fresh generation of creative kids, while also evoking nostalgic memories for parents who grew up with these iconic toys. Available exclusively at Walmart, this revamped product line is set to make waves in the toy aisle.

Revitalizing Classic Play Experiences

For over 60 years, EASY-BAKE has been a cornerstone in the world of imaginative food-based play, inviting children to step into the roles of young bakers and chefs. The new Easy-Bake Ultimate Oven enhances the classic experience with a stylish retro-modern design, equipped with colorful sprinkle lights and modern baking tools. The product features a built-in timer and updated mixes, allowing kids to create delightful treats without ever needing a real oven. The Ultimate Oven is priced at $44.97 and is ready to unleash the culinary creativity of today’s youth.

Complementing this is the new Freezy-Bake Ice Cream Maker, a fun twist on the EASY-BAKE legacy. This innovative toy invites children to mix, pour, freeze, and decorate their own ice cream creations, all while engaging in hands-on play. The Ice Cream Maker includes specially developed mixes in flavors like vanilla, chocolate, and strawberry, and is available for $34.97.

Not to be outdone, PLAYSKOOL also presents a renewed lineup, designed especially for today’s children. Recognized for its commitment to early childhood development, this refreshed collection promises developmental play combined with a sleek, modern appearance. Standout items include the Flip Fun Sensory Board, Busy Gears, Tumble Top Giraffe, and a revamped version of the iconic Sit 'n Spin. Prices for these items range from $10.97 to $34.97, ensuring that quality and engaging experiences remain accessible.

A Legacy of Joy

As Sunny Lauridsen, Senior Vice President of Brand Strategy and Marketing at Just Play, stated, “EASY-BAKE and PLAYSKOOL are brands that families have loved for generations.” This sentiment echoes the feelings of many parents who remember the joy these toys brought them during their childhoods. With this relaunch, parents now have the opportunity to share these timeless experiences with their own children.

Bradley Bowman, Senior Director of Global Licensed Toy and Games at Hasbro, added, “Few brands hold the iconic status and enduring appeal of EASY-BAKE and PLAYSKOOL.” He reinforced that these products remain pillars in Hasbro's portfolio, reflecting cultural significance that has inspired imagination and joy over decades.

Bringing Innovation to Playtime

Just Play, established in 2010 by industry veterans Charlie Emby and Geoffrey Greenberg, is known for its innovative approach and passion for creating unique toys that captivate children's attention. The collaboration with Hasbro aligns perfectly with their mission to provide engaging play experiences that resonate with kids worldwide.

Overall, the revamped EASY-BAKE and PLAYSKOOL products not only deliver modern twists on cherished classics but also support the developmental needs of preschoolers while encouraging creative food play. As these toy sets hit the shelves at Walmart, they promise not only to ignite imaginations but also to reinforce the importance of shared play experiences across generations.

For additional information on Just Play's latest offerings, visit their official website or follow them on social media. With the holiday season approaching, these toys could be great additions to wish lists for children everywhere.