Motivity Receives $27 Million Investment to Enhance ABA Solutions and Expand Global Reach

Motivity Secures Major Investment to Propel Growth

In a significant development for the behavioral health sector, Motivity, a recognized leader in clinical SaaS solutions for Applied Behavior Analysis (ABA) providers, has announced that it has received a $27 million investment from Five Elms Capital. This funding will not only accelerate product innovation but also significantly expand Motivity's operational capabilities and bolster support for ABA providers around the globe.

Since its inception in 2012, Motivity has been committed to empowering ABA clinicians through advanced technology, focusing on enhancing clinical effectiveness and improving results for children with autism. The company has already made notable strides, having accumulated $11 million in Small Business Innovative Research (SBIR) grants to develop next-generation solutions. These include AI-driven workflows, advanced analytics for clinical decision support, and enhanced caregiver engagement tools, all aimed at providing high-quality, data-driven care. Currently, Motivity serves over 550 organizations across seven countries.

A Strategic Move to Scale Operations

Rex Jakobovits, the founder of Motivity, expressed enthusiasm about the investment, stating, "This funding isn't merely about scaling our operations; it represents an opportunity to push the boundaries of what's achievable in ABA technology." He further acknowledged the crucial role of SBIR funding provided by the National Institute of Mental Health, which has enabled knowledge development and product enhancement.

Five Elms Capital, a renowned software investment firm, was selected after a thorough evaluation process. Motivity chose Five Elms due to their proven experience in scaling founder-led software companies without compromising on product integrity or customer service. With an active portfolio of 38 companies and over 75 professionals within its team, Five Elms is well-equipped to provide strategic operational expertise alongside financial backing.

Austin Gideon, Principal at Five Elms Capital, reinforced the decision, highlighting Motivity's transformative impact on the lives of both ABA practitioners and patients. He will join the board of directors for Motivity as part of this investment deal, aligning Five Elms' growth strategies with Motivity's mission-driven culture.

Leadership Transition to Enhance Innovation

Significant leadership transitions are also underway at Motivity to navigate this exciting growth phase. Founder Rex Jakobovits will shift from his role to a position focused on Strategy and Innovation, allowing him to leverage his extensive expertise to chart the company's future direction. Stepping in as CEO is Smith Anderson, a former Operator with Five Elms Capital. Anderson's extensive experience in scaling technology businesses will serve Motivity well as it embarks on this journey of expansion.

Anderson stated, "This investment empowers us to further our mission with enhanced tools, broader outreach, and more comprehensive support for ABA providers. Our focus on innovation and customer care remains steadfast, and we are eager about the opportunities this funding unlocks for us."

Future Directions for Motivity

Looking ahead, Motivity plans to amplify its research and development efforts significantly. The company will zero in on AI-driven insights, advanced clinical decision support tools, and features to bolster caregiver engagement. Additionally, it aims to enhance enterprise capabilities to meet the complex needs of larger ABA organizations as they grow.

Chief Clinical Officer Emaley McCulloch noted, "The recent investment has positioned our team to thrive alongside our customers. We now have the resources necessary to enhance our reach, refine our offerings, and ensure more organizations can enjoy the superior clinical practice that we bring to the industry."

Conclusion

Motivity's latest partnership with Five Elms Capital marks a pivotal chapter in its journey. With committed leadership, innovative technology, and a solid investment backing, Motivity stands prepared to redefine ABA support for providers and transform the lives of numerous families in need.

For further insights about Motivity and its innovative solutions, you can visit their official website at www.motivity.net.