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Laoban and Bachan's Partner for a Flavorful Collaboration

In the ever-evolving landscape of Asian cuisine in America, two standout brands are making waves. Laoban, known for its innovative frozen Asian foods, has teamed up with Bachan's, the beloved Japanese barbecue sauce brand, to present a mouth-watering treat: Taiwanese Popcorn Chicken paired with Bachan's Original Japanese Barbecue Sauce. This collaboration marks a significant milestone for both brands and brings forth a delightful option for food lovers in the U.S. This limited-edition product is available exclusively at select Whole Foods Market locations nationwide through January 2026.

The collaboration is a perfect union of flavors, combining Laoban's signature crispy popcorn chicken with the umami-packed essence of Bachan's acclaimed sauce. It's the ideal blend of convenience and taste for those looking to elevate their dining experience—be it at a lively gathering, a casual dinner, or a midnight snack session. With minimal preparation required, it's as simple as heating up the dish and enjoying it instantly.

The Essence of Collaboration

Patrick Coyne, the co-founder and CEO of Laoban, expressed his excitement about this new venture, stating, "This is our first collaboration, and it felt like such a natural fit. Bachan's has a rich flavor profile that perfectly enhances our Taiwanese-style popcorn chicken. We wanted to create a dish that our customers could prepare easily at home without compromising on quality."

Adding to this sentiment, Justin Gill, Founder and CEO of Bachan's, highlighted the importance of tradition in meals meant to bring people together. He notes that Laoban's dedication to crafting their products resonates with his own values, underscoring how this partnership celebrates not just flavor but cultural heritage. This limited-edition offering embodies the joy of sharing meals with loved ones during the festive season.

A Trend that Acknowledges Growing Demand

Laoban has recently seen tremendous success, expanding its reach to over 8,000 retail locations and experiencing rapid growth at Whole Foods Market. Meanwhile, Bachan's products are now carried in more than 25,000 stores nationwide. Their collective rise reflects a significant trend toward embracing global flavors, with predictions suggesting that the U.S. international food market could nearly double by the early 2030s. Frozen Asian favorites, including dumplings, are already generating billions in annual sales, showcasing America's growing appetite for diverse cuisines.

Chris Manca, the Principal Category Merchant at Whole Foods Market, commented on this collaboration, saying, "When food shares a story, it resonates with us. This partnership highlights the art of authentic cultural traditions while making them accessible to our consumers today."

With Laoban and Bachan's coming together in this fruitful collaboration, they are not only paving the way for bold Asian flavors in the grocery aisle but are also setting a precedent for future partnerships. Their joint effort promises more than just a delightful dish; it opens the door for a wider acceptance and recognition of diverse culinary experiences in mainstream American culture.

About Laoban

Laoban is a modern Asian frozen food brand that has redefined the concept of convenience food, offering products inspired by chef-crafted dumpling shops. Their commitment to high-quality ingredients, such as grass-fed beef and free-range chicken, alongside their dedication to authenticity, positions Laoban as one of America's fastest-growing frozen food brands. All products are crafted without preservatives and are readily available through retailers across the nation, including Whole Foods Market and online platforms.

About Bachan's

Founded by Justin Gill, Bachan's originated from a family recipe that was meticulously refined over six years before launching in 2019. Bachan's is synonymous with authentic Japanese flavors, offering barbecue sauces that are cold-filled and free from artificial ingredients, as they proudly believe that "Our Ingredients Matter."

As Laoban and Bachan's embark on this tasty collaboration, they invite you to experience a delightful fusion of flavors that embodies the spirit of joy and togetherness during the holiday season.