#Paris #France #Boulard Calvados #Calvados #French Craftsmanship

Boulard Calvados Celebrates 200 Years of Excellence with New Packaging Design

As Calvados Boulard marks its remarkable 200-year milestone, a bold new packaging design has emerged, symbolizing a seamless blend of the brand's rich heritage and a daring vision for the future. This distinctive redesign not only revitalizes the product but honors its legacy, setting the stage for a promising new chapter for one of France's most iconic spirits.

A Fresh Look with Strong Heritage

The newly unveiled packaging showcases a sophisticated reinterpretation of the essence of Boulard Calvados. It features enhanced visual elements that beautifully incorporate the signature golden tones and distinctive white brand emblem, recognized since the 1970s. The matte black neck of the bottle pays homage to Boulard's classic frosted bottles, contrasting strikingly with the golden liquid within, creating a visual feast that speaks of both elegance and innovation.

Each design element has been meticulously crafted to highlight the character of the Calvados, using a refined color palette that captures the spirit's unique essence. Serge Der Sahaguian, CEO of Spirit France Diffusion, stated, "We take immense pride in presenting this enchanting new packaging to celebrate Boulard's 200th anniversary. It vividly reflects our commitment to ensuring Boulard Calvados flourishes for another 200 years."

Rich Craftsmanship and Quality

Boulard Calvados is renowned not just as a spirits brand, but as a storied representation of artisanal craftsmanship that dates back to 1825. Hailing from the heart of Normandy, this exceptional spirit is crafted from meticulously harvested apples, pressed and distilled using traditional methods in time-honored stills.

As a pioneer of double distillation in the Pays d'Auge region, Boulard has maintained its status as a benchmark of excellence for generations. It’s celebrated for its unwavering dedication to quality and craftsmanship, inviting enthusiasts to savor its authenticity, whether enjoyed neat or in an exquisite cocktail.

Bridging Past and Future

The launch of the new packaging signifies more than just a cosmetic update; it embodies Boulard Calvados's commitment to forge a connection between its rich past and the intriguing possibilities of the future. This design refresh serves to reinforce the brand's longstanding vow to uphold quality while innovating for modern consumers.

Conclusion

As Boulard Calvados enters a new era, the bold new design encapsulates its journey of excellence and craftsmanship. This monumental anniversary not only celebrates history but also hints at a vibrant future where tradition meets modernity. Enthusiasts and newcomers alike are encouraged to experience the allure of Boulard Calvados, a true testament to the exquisite artistry of French spirits.

For those wishing to explore further, detailed visuals and insights into the new design can be found on the official Boulard Calvados website.