#United States #Los Angeles #MOON Oral Beauty #Sprinkles #toothbrush

A Sweet Spin on Self-Care: MOON x Sprinkles Collaboration

In an exciting partnership, MOON Oral Beauty and Sprinkles have creatively combined their brands to celebrate significant milestones—Sprinkles' 20th anniversary and MOON's 6th birthday. This limited-edition collaboration introduces an electric toothbrush inspired by dessert and a mouthwatering toothpaste that promises to make your daily oral care routine a flavorful experience.

The centerpiece of this launch is the MOON x Sprinkles Electric Toothbrush, priced at $69.99. This electric toothbrush isn't just aesthetically pleasing in its colorful, fun packaging; it also boasts advanced technology with five sonic cleansing modes, perfect for customizing your brushing experience. With an impressive six-week charge and a two-minute guided brushing timer, it delivers up to 36,000 sonic vibrations per minute. This design aims to turn a mundane part of daily life into something enjoyable and fun.

Alongside the toothbrush is the Birthday Cake Toothpaste, available for $12.99. This uniquely formulated toothpaste features a sugar-free birthday cake flavor, reminiscent of the festive cakes you might enjoy at Sprinkles. It also integrates ethically sourced sparkling mica, which gently removes stains while brightening smiles. The ingredients are carefully selected to ensure a low-foam, gentle brushing experience, powered by a blend of antioxidants and essential oils to promote oral health.

One of the most enticing aspects of this collaboration is the MOON Birthday Bite Cupcake, available exclusively at all Sprinkles bakeries. This delightful cupcake features a classic birthday cake recipe packed with colorful sprinkles, topped with pink buttercream frosting—a perfect treat to coincide with the toothpaste's sweet flavor.

Shaun Neff, the founder of MOON Oral Beauty, expressed his excitement about this collaboration, stating, "At MOON, we are keen to redefine the oral care category with culturally relevant partnerships. This initiative is not just about oral hygiene; it fosters a method for customers to connect with MOON in new and enjoyable ways." Neff's enthusiasm for Sprinkles is evident, noting that they have successfully captured the essence of celebration in their creations.

Just as impressive, Justin Murakami, the President and COO of Sprinkles, added, "Sprinkles aims to make indulgence part of everyday life, and this partnership with MOON is a fresh approach for our customers to celebrate more than just birthdays." This collaboration is poised to reinforce Sprinkles' position as a lifestyle brand by expanding its reach beyond baked goods.

From a strategic perspective, this partnership also signifies a broader movement towards merging the beauty and food sectors, as both companies celebrate their legacies and pave the way for future innovations. Starting now, customers can find the MOON x Sprinkles Electric Toothbrush and Birthday Cake Toothpaste on various platforms, including the official websites of both brands and prominent retailers like Ulta Beauty, Nordstrom, and Amazon starting March 23, 2025.

In addition to these exciting products, customers visiting any Sprinkles bakery will enjoy a complimentary trial-sized sample of the Birthday Cake Toothpaste with their purchase, making it an accessible and tempting offer for fans eager to experience this new flavor.

As MOON continues to build on its portfolio of collaborations that includes popular brands like Barbie® and Hello Kitty®, this unique initiative with Sprinkles demonstrates their commitment to innovation and capturing customer interest through exciting, bold projects. With the promise of more collaborations on the horizon throughout 2025, this partnership sets a sweet precedent for the future of oral care and self-care indulgence.

In summary, the MOON x Sprinkles collaboration beautifully blends oral care with a touch of indulgent happiness. With a vibrant toothbrush, deliciously flavored toothpaste, and an attention-grabbing cupcake, this collaboration aims to make smiles not just brighter but more enjoyable too.