#Japan #Shinjuku #Godzilla #Maratan

Shinjuku District Meets Godzilla: A Unique Culinary Collaboration

In an exciting cultural collaboration, the Shinjuku District (Mayor Kenichi Yoshizumi) is joining forces with the legendary movie monster, Godzilla, once again this year. The initiative includes a special hometown tax return project that showcases original gifts using local products and craftsmanship which are integral to Shinjuku's heritage.

Radon Maratan: The New Sensation

Among an array of collaborative original gifts, one standout is the Radon Maratan. Inspired by the iconic creature Radon, known for its devastating aerial shocks, this dish captures its essence in a delightful culinary experience. Radon Maratan is developed and manufactured at the renowned Chou Maratan restaurant in Shin-Okubo, Shinjuku. This unique creation blends stimulating spices with a rich Japanese flavor base, offering an exhilarating spicy experience that resonates with the roar of the monster it honors. Collaborators can savor the distinct taste of this dish in various forms through the collaboration from September 1 to December 31, with a portion of the proceeds supporting local enterprises.

Making a Culinary Impact

The Chou Maratan company, a subsidiary of Nexter Inc. established in Shinjuku, is leading the charge in promoting Japanese-style Maratan as a modern culinary staple. The brand aims to elevate Maratan to a culinary icon, showcasing its versatility and charm.

1. Mission: To solidify Maratan as a recognized part of Japanese food culture, akin to staples like soba, udon, ramen, and sushi. The overarching goal is to offer residents and visitors alike a unique culinary experience that melds traditional flavors with modern innovation.

2. Values: Chou Maratan emphasizes several guiding principles, with one of the key messages stating, "Delicious & Beauty Komachi," promising a delightful experience that marries taste and health with a visually appealing presentation.

Sustainable Practices and Food Waste Reduction

The incorporation of sustainability into their business model is central to Chou Maratan's philosophy. The brand actively participates in the Shinjuku Eco Business Committee, where they work alongside local businesses to tackle food waste through innovative practices. One such initiative includes the creation of the Daily Maratan Menu, which helps restaurants utilize excess stock efficiently, thereby contributing to SDGs goal 12, promoting responsible consumption and production patterns.

Products and Offerings

As part of its collaboration with Godzilla, Chou Maratan offers various products:

• - Textiles: Kimono, card cases, ties, t-shirts, and more that reflect local craftsmanship.
• - Food Items: The standout product includes the spicy Radon Maratan, alongside other versions that combine unique flavors sure to delight any palate.

Where to Get Your Radon Maratan

The collaborative products can be accessed through the Shinjuku hometown tax return special site here. Meanwhile, anyone keen to experience the taste of Radon Maratan will not want to miss adding this delightful dish to their culinary repertoire.

Looking Ahead

With a vision to further integrate Maratan into Japan's mainstream food culture, the collaborative efforts between Shinjuku District and Godzilla is just the beginning. Chou Maratan intends to evolve the genre further with a proliferation of flavorful options while maintaining a strong commitment to the community and environment.

As Tokyo continues to redefine its culinary landscape, expect Maratan to bring not only joy but a deeper connection to local culture and a commitment towards sustainable practices. Experience the roaring flavors of Radon Maratan, as inspired by the king of monsters, and be part of this unique gastronomic journey.

For more details, visit the official websites or their social channel for updates:
Website: Chou Maratan
Instagram: @ouchide_maratan
Twitter: @OUCHIDE_MARATAN