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Astellas Chooses Veeva Vault CRM as Global Standard

Astellas Pharma, a leading global health organization, has officially chosen Veeva Vault CRM as its global standard for managing customer relationships and enhancing its operational efficiencies. This strategic decision was announced by Veeva Systems and represents an important partnership aimed at advancing healthcare solutions tailored to meet the evolving needs of patients worldwide.

Enhanced Agility through Technology

Nick Eshkenazi, Chief Digital and Transformation Officer at Astellas, emphasized the significance of this collaboration in their mission to deliver transformative therapies. He stated, "At Astellas, we discover and deliver transformative therapies for patients around the world. Having a foundation for commercial agility and execution is crucial. Our collaboration with Veeva will provide us with technology solutions and data to enhance our agility as a company while we partner with an organization that shares our values and focus on patients."

The adoption of Veeva Vault CRM is expected to significantly bolster Astellas' ability to respond swiftly to market changes, enabling them to maintain a competitive edge in the pharmaceutical landscape. As the industry faces increasing pressures, such as regulatory changes and shifting consumer expectations, having a robust CRM solution will be instrumental in facilitating seamless communication among sales, marketing, and medical teams.

A Comprehensive CRM Solution

Veeva Vault CRM is designed to meet the unique demands of the pharmaceutical industry, catering to country-specific business needs and compliance requirements. The suite enables integrated collaboration across different functions, which is essential for effective commercial execution. According to Matt Farrell, President of Commercial Strategy at Veeva, this partnership is a testament to Astellas' commitment to improving global health through innovative science and healthcare solutions.

"Astellas is a leader in improving the health of people around the world through their innovative science and healthcare solutions," said Farrell. "With Vault CRM, we are excited to deepen our partnership to support Astellas in that mission."

The implementation of Veeva Vault CRM is anticipated to enhance operational metrics and provide real-time insights that can lead to more informed decision-making processes at Astellas. The CRM platform is built on cloud technology, ensuring that the company can access vital data and tools anytime and anywhere, which will be crucial for a globally operating pharmaceutical entity.

Looking Ahead

As Astellas and Veeva move forward with this partnership, the integration of Veeva Vault CRM is expected to produce notable improvements in sales and marketing effectiveness. This will ultimately contribute to Astellas' goal of delivering innovative therapies that bridge gaps in patient care and enhance the overall healthcare experience.

The pharmaceutical landscape is evolving rapidly, and technology will play a central role in driving efficiencies and improving patient outcomes. With Veeva Vault CRM, Astellas is well-positioned to navigate these changes successfully and further its mission of making a lasting impact on global health.

In summary, Astellas' choice of Veeva Vault CRM as their global standard underscores their commitment to leveraging advanced technology and innovative strategies to provide better healthcare solutions. This partnership not only aims to improve commercial operations but also to prioritize patient care through enhanced agility and execution in their services.