BuySell Strengthens Safe Reuse Environment with ALSOK Partnership

Strengthening Safety in the Reuse Market: BuySell’s New Initiative with ALSOK

BuySell Technologies, headquartered in Shinjuku, Tokyo, has been a frontrunner in Japan’s reuse service market with its leading offering, "BuySell." The company is committed to fostering a safe and secure environment for buying and selling pre-owned items. As part of this effort, they have entered into a business partnership with ALSOK, a national security company based in Minato, Tokyo. Starting June 2025, ALSOK’s security services will be introduced to customers using the visiting buying service in Tokyo, Saitama, and Chiba.

Background of This Initiative

With the rising awareness of SDGs and the impacts of inflation, the demand for reuse services has significantly increased. The reuse market in Japan is showing robust growth, with an estimated market size of approximately 3.2 trillion yen by 2025, and a potential market size forecasted to reach an astounding 66 trillion yen. However, the industry also faces challenges, including troubles related to unscrupulous businesses and counterfeit goods, which undermine consumer trust.

BuySell Technologies has expanded its comprehensive reuse services, predominantly focusing on its visiting buying model. In 2024, the company expects to conduct over 270,000 visits, making it one of the largest in its sector. To ensure customer trust and safety, BuySell has enhanced its compliance framework, collected customer feedback, and made ongoing service improvements.

In its commitment to nurturing a secure environment for all customers, BuySell will intensify its measures for safety and security and explore new collaborations and activities to drive growth in the reuse sector.

Collaboration with ALSOK

ALSOK has established a strong reputation in the security business, boasting over 500,000 home security contracts across Japan. BuySell’s customer inquiries indicate a growing interest in security services, making this partnership timely and relevant. From June 2025, BuySell will present ALSOK’s home security options to its visiting buying customers and commence security awareness initiatives.

- Personalized Security Services: BuySell will leverage its extensive door-to-door service to provide tailored ALSOK home security solutions to customers concerned about safety.
- Security Awareness Activities: The initiative will also include the distribution of security awareness resources, monitored and approved by ALSOK, to educate customers on preventive measures.

Existing Safety Measures

To address the rising incidents of fraud and various crimes in the reuse sector, BuySell has long been implementing several proactive safety measures. These initiatives will be further strengthened:

- Professional Appraiser Training: Every new appraiser undergoes specialized training that emphasizes how to handle customers' valuable items respectfully while easing customers' concerns through appropriate communication.
- Compliance Checks: Contracts are never completed solely between the customer and the appraiser; the compliance team performs remote checks to confirm the agreement's correctness and provide follow-up calls to gather customer feedback post-appraisal.
- Pre-appointment Communications: Customers will be contacted beforehand by the assigned appraiser to ensure they know who will be visiting their home, eliminating uncertainty and enhancing trust.
- Stringent Privacy Protection: Customer information is safeguarded, only shared with consent or as legally required. BuySell adheres to strict data management policies and holds certifications to protect customer privacy.

For further information about BuySell’s compliance protocols, visit BuySell Compliance System.

About BuySell

“BuySell” encapsulates our commitment to promoting a circular economy by buying and selling various items such as kimonos, stamps, and branded goods. In addition to visiting buying services, BuySell offers store buying at convenient locations and hassle-free shipping buying options, ensuring maximum accessibility for customers.

BuySell: Visit BuySell
Online Store for Reuse Kimonos: BuySell Online Store
Brand Goods & Jewelry Store: BuySell Bransh

About ALSOK

Since its inception in 1965, ALSOK has been dedicated to ensuring safety and security in Japan through its emphasis on heart and commitment. The company aims to create safer communities for vulnerable groups, including the elderly and children, by offering personalized home security and monitoring services.