#United States #franchise #Indiana #Sparkle Grooming

Sparkle Grooming Expands its Reach in the Midwest

In a strategic move to strengthen its presence in the pet grooming industry, Sparkle Grooming Co. recently announced a significant franchise development agreement to establish 20 new units across Indiana and Louisville, Kentucky. This expansion pairs the wellness-focused grooming franchise with experienced partners, Jordan Van Royen and Derek Harper, who are set to invigorate the local pet care market with their entrepreneurial focus and expertise.

About the New Partnership

Van Royen and Harper are seasoned franchise operators, having successfully managed multiple locations under The Joint Chiropractic banner. Their dual background in both franchise development and construction equips them with the unique skills necessary to efficiently scale Sparkle’s wellness-focused grooming model. The duo’s vision revolves around enhancing the dog grooming experience, elevating industry standards, and ensuring consistent care that pets deserve.

"Our aim is to convert a historically fragmented profession into one that provides professional and quality experiences for both pet owners and their furry companions," states Van Royen, a passionate entrepreneur and former collegiate athlete. His drive for establishing reliable grooming services stems from recognizing common frustrations among pet parents regarding inconsistencies in grooming quality.

The Vision for the Future

Harper shares this vision, emphasizing the timing and growth potential of the pet services industry. He believes that, with Sparkle Grooming's mission aligning perfectly with their goals, they have the right formula for success. This partnership marks a significant milestone not just for the franchise owners but also for the communities they intend to serve, rooting a much-needed transformation into regional pet care services.

Joe Aeppli, Sparkle's Co-Founder and COO, sees Van Royen and Harper as pivotal to the company's transformation mission. Describing them as experienced and values-driven operators, Aeppli affirms that their participation will accelerate the establishment of a trustworthy grooming network. They are tasked with not just filling a market gap but redefining pet care in local communities.

The Growing Pet Care Market

Since April 2024, Sparkle has expanded rapidly, awarding a total of 277 licenses across 15 different states. Each location is designed to provide a complete wellness-focused grooming experience for pets and ease the lives of busy pet owners. The $11 billion pet services market shows tremendous opportunity, and Sparkle aims to become a front-runner within this burgeoning industry.

The company's unique Quick-Service Pet Care (QSPC) model is central to their operations, merging salon-style grooming with essential hygiene services. This model not only promotes pet well-being but also addresses the growing demand for convenience among pet parents.

Sparkle's Commitment to Community

Founded in 2022, Sparkle Grooming Corp. operates on the belief that pet care should be a community-based service - easy to access, consistent, and of high quality. By introducing local franchising partners, such as Van Royen and Harper, Sparkle aligns its operations with community values, ensuring personalized and attentive care for every pet that comes through its doors.

To learn more about Sparkle's innovative approach to pet grooming and how they plan to reshape the industry, visit sparkledogcare.com/franchise. As they roll out their services across Indiana and Kentucky, the company remains focused on creating a welcoming and trustworthy environment for pet care, one grooming table at a time.