Amsive Announces Leadership Transition with Michael Coppola as New CEO

Amsive's Leadership Change: A New Chapter Begins

In a significant corporate shift, Amsive, a pioneering performance marketing agency, has announced the promotion of Michael Coppola as the new Chief Executive Officer (CEO), starting from February 1, 2025. He will take over the leadership role from Brad Moore, who has decided to step into an advisory position following his transformative decade at the helm of the company.

Coppola's journey with Amsive began in 2019 when he joined as the CEO and Founder of Path Interactive, before assuming the role of President in 2021. His extensive background and dedication to the company's mission have been pivotal in advancing Amsive’s client-focused marketing strategies. His promotion underlines the continuity and stability within the company as it plans for future growth.

In his farewell address, Moore reflected on his decade-long leadership experience, stating, "Leading Amsive over the past ten years has been a great privilege. We have created a remarkable company and culture marked by transformative growth, and I take great pride in what we have accomplished together. Mike’s leadership has been integral to our success, and I am confident he will lead Amsive into its next phase effectively."

The transition comes at a time of notable achievements for Amsive. The agency has earned recognition as one of Crain's Best Places to Work in New York City, marking a significant milestone in its employment culture. Additionally, Amsive achieved the prestigious designation of a Google Premier Partner, joining a select group of companies acknowledged for their exceptional digital marketing capabilities. Furthermore, the firm has garnered multiple industry award nominations, including four US Search Awards and three Search Engine Land Awards, showcasing its commitment to innovation and excellence in performance marketing.

Looking ahead, Michael Coppola expressed his enthusiasm for taking on the CEO role, emphasizing, "I am deeply grateful for the opportunity to lead Amsive and to build upon the solid foundation established by Brad’s leadership. Our best-in-class digital marketing solutions position us for significant growth. My focus will remain on delivering outstanding results for our clients, driving innovation, and creating opportunities for our talented team."

Coppola’s vision for Amsive includes enhancing its strategic initiatives and fostering a collaborative culture that prioritizes client success. He aims to maintain the momentum the company has built over the years while steering it towards uncharted territories of growth and development.

As Amsive embarks on this new chapter under Coppola’s leadership, the agency is expected to continue making waves in the performance marketing sector, armed with its distinctive approach to audience science and data-driven solutions. Amsive’s commitment to exceeding client expectations and its emphasis on building optimal audiences will be at the forefront of its operations, aligning with the evolving landscape of digital marketing.

In conclusion, this leadership transition signifies a time of renewal for Amsive, as it prepares to leverage its strengths and adapt to new trends in the marketing industry. With Michael Coppola at the helm, the agency is poised for a promising future, ready to take on the challenges and opportunities that lie ahead. As the landscape shifts, Amsive's mission remains steadfast: to navigate the complexities of marketing and achieve unparalleled results for its clients.

For more information, visit Amsive's official website.