#Sweden #Stockholm #Preem #Storykit #video automation

Preem Innovation: Automating Videos with Storykit

Preem, a leading player in Sweden's fuel industry, is making waves with its innovative approach to digital communication by partnering with Storykit, a top-tier platform for video automation. This collaboration introduces a new game-changing feature called Feeds that automatically creates videos derived from the company's press releases.

Mattias Holmqvist, the Head of Media Relations at Preem, expressed excitement about this advancement. The automation provided by Storykit dramatically reduces the time and effort needed to produce high-quality video content. "It saves us a huge amount of time," Holmqvist stated, highlighting the efficiency gained from this collaboration. This revolutionary feature underscores Preem's commitment to streamlining its media outreach while keeping pace with digital demands.

The Storykit Feeds Effect

With the introduction of Storykit Feeds, Preem receives ready-to-publish video content immediately after a press release is generated. This seamless integration allows the company to focus on creating impactful narratives without the cumbersome process of brainstorming video ideas from scratch. Holmqvist acknowledges that the platform provides fresh perspectives that align with their communication goals, enhancing engagement with audiences in a meaningful way.

Videos have become an essential tool in modern digital communication. They effectively convey complex information through accessible content, and Preem recognizes this importance. This new approach enables the company to engage audiences with compelling visual storytelling that resonates in today’s fast-paced information landscape.

Customizable Quality and Control

One of the notable features of Storykit is the ability for organizations like Preem to create a distinct graphic profile, select from various image and video libraries, and determine the output formats for their videos. Holmqvist emphasized the assurance of quality that the platform provides, stating, "The videos meet our strict quality standards, and we can use them as-is or make any necessary modifications."

A Commitment to Innovation

Preem takes pride in being at the forefront of not only renewable fuel technologies but also how it engages with its audiences. This initiative with Storykit allows Preem to articulate its transformation and messaging in a manner that captures attention across digital platforms. Holmqvist highlighted the strategic role of these tools in fostering deeper connections with stakeholders, further enhancing their brand narrative.

“We view this partnership as a significant step toward modernizing our communications strategy,” he added. The utilization of Storykit Feeds is indicative of Preem's dedication to embracing innovative technologies that not only improve operational efficiencies but also elevate the quality of engagement with their audiences.

Looking Ahead

As for Storykit, the launch of this feature marks a momentous stride in helping organizations tell their stories through the power of video. Peder Bonnier, CEO of Storykit, noted, "With Storykit Feeds, you can truly put your video creation on autopilot. While we've set this up for Preem's press releases, the possibilities extend far beyond that, catering to any content feed that organizations wish to automate."

In conclusion, Preem's collaboration with Storykit is a powerful example of how the integration of technology can redefine communication strategies within the corporate sphere. By merging effective storytelling with innovative solutions, Preem is not only setting a precedent in the fuel industry but also pioneering new methods of audience engagement that could inspire other entities to follow suit.