BRP Unveils Its First European Flagship Store in Paris: A New Era for Powersports
BRP Inc., a prominent player in the powersports sector, recently opened its inaugural European flagship store in the vibrant city of Paris. Partnering with Canadian Motors, this groundbreaking establishment is nestled within the bustling heart of the city at 8 Boulevard du Montparnasse. The ambitious launch brings forth an immersive and interactive brand experience, showcasing BRP's dedication to innovation and high-quality products. A central highlight of this flagship store is the Can-Am brand, featuring a complete range of their on-road vehicles, including the newly introduced Can-Am Pulse and Can-Am Origin electric motorcycles, alongside the latest model of their three-wheeled family, the Can-Am Canyon.
The opening of this flagship location signifies a pivotal moment for BRP as it continues its trajectory towards global leadership in the powersports industry, particularly in Europe. Steve Pelletier, BRP’s Vice President and General Manager International, emphasized the significance of the location in connecting with local communities and reinforcing the company's commitment to sustainable transportation solutions. Over the past two decades, BRP has built a rich heritage in the powersports arena, and this store is a testament to its journey and aspirations.
With an expansive area of 144 square meters, the store serves as more than a sales point; it is an experiential hub designed to offer demonstrations and explore cutting-edge technology. The collaboration with Canadian Motors, which already has a strong foothold with three motorcycle dealerships in France, is expected to enhance market engagement and attract even more customers to the store.
Among the star attractions of the store are the electric motorcycles, Can-Am Pulse and Can-Am Origin, designed to revolutionize the riding experience. Both models are equipped with impressive power options of 11kW and 35kW, making them accessible to a wide range of riders, especially Parisians who may already favor scooters. With the 11kW variant, riders can legally operate the motorcycle with a standard car driver’s license after completing a brief training course, making it an appealing option for urban commuters who wish to elevate their experience on the road.
Edouard Lotthé, Regional Commercial Manager encompassing France, Belgium, the Netherlands, Germany, and Austria, spoke about the motorbikes' unique features such as the proprietary Rotax E-Power power unit. This unit offers instantaneous torque coupled with a highly sophisticated liquid-cooled system integrating the battery, charger, inverter, and motor, significantly prolonging battery life and efficiency. Riders can enjoy charging from 20% to 80% in just 50 minutes using Level 2 charging stations, showcasing BRP’s commitment to practicality without compromising performance.
The motorcycles’ design accommodates urban commuting needs through innovative technologies. The Can-Am Pulse, engineered for city living, provides enhanced navigation via a large 10.25-inch touchscreen display integrated with Apple CarPlay, allowing users to connect seamlessly using the BRP GO! app. Additionally, it features an Active ReGen system which boosts power back to the battery, optimizing performance during rides. On the other hand, the Can-Am Origin is built for versatility, capable of traversing diverse terrains, equipped with advanced suspension and tires suited for mixed use, appealing to adventurous riders who enjoy off-road excursions.
BRP is not just limited to two-wheeled experiences; the newly introduced Can-Am Canyon expands their three-wheeled footprint, offering a rugged vehicle capable of tackling various rides, from quick escapes into the countryside to extended journeys along uncharted roads. Meanwhile, the Can-Am Spyder and Ryker models cater to different riders’ needs, combining sporty comfort with ample storage for those lengthy road trips.
This new flagship store stands as a beacon of BRP’s vision for the future of mobility and adventure in Europe. The strategic choice of location, together with the innovative products geared towards electric mobility, shows BRP’s drive to not only lead the industry but also transform it. As the demand for sustainable and thrilling riding options continues to grow, BRP is set to engage and inspire the next generation of powersports enthusiasts right in the heart of the City of Lights.
The opening of this flagship location signifies a pivotal moment for BRP as it continues its trajectory towards global leadership in the powersports industry, particularly in Europe. Steve Pelletier, BRP’s Vice President and General Manager International, emphasized the significance of the location in connecting with local communities and reinforcing the company's commitment to sustainable transportation solutions. Over the past two decades, BRP has built a rich heritage in the powersports arena, and this store is a testament to its journey and aspirations.
With an expansive area of 144 square meters, the store serves as more than a sales point; it is an experiential hub designed to offer demonstrations and explore cutting-edge technology. The collaboration with Canadian Motors, which already has a strong foothold with three motorcycle dealerships in France, is expected to enhance market engagement and attract even more customers to the store.
Innovative Electric Motorcycles
Among the star attractions of the store are the electric motorcycles, Can-Am Pulse and Can-Am Origin, designed to revolutionize the riding experience. Both models are equipped with impressive power options of 11kW and 35kW, making them accessible to a wide range of riders, especially Parisians who may already favor scooters. With the 11kW variant, riders can legally operate the motorcycle with a standard car driver’s license after completing a brief training course, making it an appealing option for urban commuters who wish to elevate their experience on the road.
Edouard Lotthé, Regional Commercial Manager encompassing France, Belgium, the Netherlands, Germany, and Austria, spoke about the motorbikes' unique features such as the proprietary Rotax E-Power power unit. This unit offers instantaneous torque coupled with a highly sophisticated liquid-cooled system integrating the battery, charger, inverter, and motor, significantly prolonging battery life and efficiency. Riders can enjoy charging from 20% to 80% in just 50 minutes using Level 2 charging stations, showcasing BRP’s commitment to practicality without compromising performance.
The motorcycles’ design accommodates urban commuting needs through innovative technologies. The Can-Am Pulse, engineered for city living, provides enhanced navigation via a large 10.25-inch touchscreen display integrated with Apple CarPlay, allowing users to connect seamlessly using the BRP GO! app. Additionally, it features an Active ReGen system which boosts power back to the battery, optimizing performance during rides. On the other hand, the Can-Am Origin is built for versatility, capable of traversing diverse terrains, equipped with advanced suspension and tires suited for mixed use, appealing to adventurous riders who enjoy off-road excursions.
BRP is not just limited to two-wheeled experiences; the newly introduced Can-Am Canyon expands their three-wheeled footprint, offering a rugged vehicle capable of tackling various rides, from quick escapes into the countryside to extended journeys along uncharted roads. Meanwhile, the Can-Am Spyder and Ryker models cater to different riders’ needs, combining sporty comfort with ample storage for those lengthy road trips.
Conclusion
This new flagship store stands as a beacon of BRP’s vision for the future of mobility and adventure in Europe. The strategic choice of location, together with the innovative products geared towards electric mobility, shows BRP’s drive to not only lead the industry but also transform it. As the demand for sustainable and thrilling riding options continues to grow, BRP is set to engage and inspire the next generation of powersports enthusiasts right in the heart of the City of Lights.
Topics Consumer Products & Retail）
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