Introduction to Hankyu Umeda Grand Vision
In a significant development, the Hankyu Umeda Grand Vision has announced the integration of a cutting-edge digital Out-Of-Home (OOH) advertising platform, powered by LIVE BOARD. Starting from May 12, 2025, this initiative marks a pivotal step towards enhancing advertising strategies at one of Osaka's prime locations.
What is Hankyu Umeda Grand Vision?
The Hankyu Umeda Grand Vision is an impressive large-scale digital signage system situated in front of the Hankyu Umeda flagship store. The signage boasts a remarkable size of 275 inches, making it an eye-catching focal point for passersby in the bustling Umeda district. Given its strategic positioning above the concourse's North Square wall, it caters to a high volume of foot traffic, connecting various transit lines, including the JR line, Hanshin Main Line, and the Osaka Metro.
New Advertising Model
LIVE BOARD, based in Shibuya, Tokyo, has collaborated with Hankyu Hanshin Marketing Solutions to revolutionize the advertising landscape in Osaka. The new framework will utilize data-driven insights, incorporating NTT DoCoMo's location data and analytical technologies to provide advertisers with an impression-based approach, known as Visibility Adjusted Contact (VAC) sales. This method estimates the number of individuals likely to see the advertisement, fundamentally shifting the traditional advertising model that relied on specified durations and frequency of display.
Benefits of Impression-Based Advertising
The integration of impression data allows businesses to optimize their advertising efforts, demonstrating a shift towards more adaptive advertising practices. By applying the VAC methodology, businesses can better understand their audience and target their messaging more accurately. This is particularly beneficial in urban environments where audience demographics can change rapidly. The VAC system assesses not only how many people are in the vicinity of the advertisement but also factors in aspects like movement and potential barriers that might affect visibility, leading to more informed advertising strategies.
The Role of LIVE BOARD
LIVE BOARD distinguishes itself as a pioneer in the OOH sector by being the first in Japan to implement impression-based advertising. The company operates a vast network of over 60,700 screens nationwide, continually expanding its partnerships with other entities. This not only enhances their advertising inventory but also broadens the array of digital OOH solutions available to advertisers.
The company focuses on delivering data-driven targeting and efficacy verification, allowing for a customized advertising experience. For instance, by leveraging large-scale carrier data, advertisers can now target specific demographics based on gender and age, which was a significant limitation in traditional OOH marketing methods.
Conclusion
The Hankyu Umeda Grand Vision's new digital advertising platform represents a significant advancement in the OOH advertising landscape. With its ability to deliver tailored advertisements based on real-time data analytics, it promises to create more engagement opportunities for brands and a richer viewing experience for consumers. As LIVE BOARD continues to innovate within this space, it will undoubtedly pave the way for a future where outdoor advertising is more effective, relevant, and adaptable to the ever-changing urban environment.
For further information regarding available advertising slots and detailed pricing information, please visit the LIVE BOARD website.
Additional Information
- - Launch Date: May 12, 2025
- - Advertising Dimensions: 275-inch display
- - Operating Hours: 6:00 AM to 12:00 AM
- - Contact for Media Inquiries: LIVE BOARD
- - Website: LIVE BOARD
Enhancing the impact of outdoor advertising, the Hankyu Umeda Grand Vision will enhance visibility and engagement, catering to the needs of modern advertisers and consumers alike.