#Japan #Tokyo #Koyosha #SMASH #Chatpage

In an exciting development in the digital marketing sphere, Smash Inc., headquartered in Shibuya, Tokyo, has announced its strategic partnership with Koyosha Inc., a marketing firm based in Bunkyo, Tokyo. This collaboration includes the appointment of Koyosha as the sales agent for Smash's innovative tools, namely the 'Chat Page' and the 'Cancellation Reception Bot'. By harnessing Koyosha's expansive customer network in the advertising sector along with Smash's cutting-edge digital communication solutions, this partnership aims to significantly improve the conversion rates (CVR) of businesses with websites and maximize customer lifetime value (LTV).

Background and Purpose

Over recent years, businesses have faced challenges with website and landing pages, notably issues arising from one-sided information dissemination that leads to visitor drop-offs and the inability to grasp genuine customer cancellation reasons. To address these pressing concerns, Smash developed the 'Chat Page' and the 'Cancellation Reception Bot', focusing on enhancing user experience through dynamic and interactive dialogues. Koyosha, with its extensive experience and comprehensive client base in the advertising industry, complements the strengths of Smash, setting a solid foundation for this beneficial tie-up aimed at driving CVR improvement and maximizing LTV.

The Chat Page: Revolutionizing User Experience

The traditional design of landing pages often leads to information overload that can misalign with user needs, resulting in increased drop-off rates. Smash's 'Chat Page' addresses this issue by transforming the typical format of one-way information delivery into an engaging and interactive conversation. This next-generation web tool adapts its content based on a real-time dialogue between users and the system, thereby providing a comfortable and personalized user experience unlike any other.

• - Optimized Communication for Engagement: The Chat Page fine-tunes the pace of conversation, aligning closely with users’ emotional states, thereby executing warm and inviting interactions even in the digital realm. This pleasant user experience encourages voluntary decision-making, which not only enhances conversion rates but also paves the way for improved customer lifetime value.

• - Deep Personalization Through User Insight: Unlike static landing pages that provide uniform information, the Chat Page capitalizes on various data points—like user attributes and browsing behavior—to gain a deep understanding of customer buying psychology. By offering differentiated scenarios and tailored pathways, it fosters a sense of confidence in voluntary decision-making. Moreover, interaction logs allow marketers to gather valuable insights into user interests and challenges, enabling strategic marketing applications.

For detailed service information, visit: Chat Page

Cancellation Reception Bot: A Conversational Retention Tool

The 'Cancellation Reception Bot' is an innovative tool designed based on insights from exceptional call center operators. This chatbot enacts a conversational approach to gather reasons from users contemplating cancellation of subscription services or regular purchases. By skillfully listening to their concerns and providing timely recommendations, it effectively mitigates cancellations while simultaneously enhancing LTV.

• - Evolving Customer Experience Through Insightful Analysis: The bot utilizes emotional conversations and dynamic icon expressions to create empathetic exchanges. This warm communication style nurtures the relationship with customers, illuminating the deeper motivations behind potential cancellations. Rather than merely preventing cancellations through relentless persuasion, it builds trust and addresses concerns through thoughtful dialogue, contributing directly to customer lifetime value maximization.

• - Transforming Cancellation Insights into Valuable Assets: By analyzing cancellation reasons and purchasing patterns across various customer segments, the bot produces actionable insights that can directly inform marketing strategies. Additionally, as a browser-based solution that accommodates error corrections flexibly, it eliminates human errors and security risks while securely accumulating valuable customer insights.

For more insights, check the service details: Cancellation Reception Bot

About Smash Inc.

Smash Inc. supports businesses in the digital communication space between users and companies, particularly focusing on subscription services and regular sales. With tools like the 'Cancellation Reception Bot' for visualizing cancellation reasons and the 'Chat Page' for fostering interactive engagement, Smash is committed to optimizing the entire user experience, from acquisition through retention and loyalty enhancement. The company aspires to break conventional norms and create innovative solutions that cater to the evolving needs of society and the market.

Company Overview

• - Smash Inc.

- CEO: Toshiya Sano
- Established: March 31, 2021
- Website: Smash
- Note: Smash Note
- Address: 3-11-11 Shibuya, Shibuya-ku, Tokyo, IVY East Building 4F
- Services: Marketing consulting and data analysis services

• - Koyosha Inc.

- CEO: Takeshi Kuroda
- Established: September 17, 1945
- Website: Koyosha
- Address: 4-6-11 Honkomagome, Bunkyo-ku, Tokyo
- Services: Media planning, advertising content creation, event organization, and marketing research.