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Azure Knowledge Corporation Transforms into Mavrix: A New Era of Data Intelligence

In a significant strategic move, Azure Knowledge Corporation, a global provider of high-quality market research data since 2000, has announced its rebranding as Mavrix. This new identity signifies an evolved mission to leverage AI-powered solutions in data intelligence, catering to the growing demands of modern businesses.

A Modern Take on Data Acquisition

The transition to Mavrix is not just a change of name but a reflection of the company's commitment to becoming a modern data acquisition and intelligence leader. Mavrix specializes in a broad range of data collection methodologies, including online panels, telephone surveys via CATI (Computer-Assisted Telephone Interviewing), in-person interviews, qualitative services, expert networks, and custom recruitment. These methods are powered by cutting-edge AI tools aimed at enhancing data quality and visualization, positioning Mavrix at the forefront of the industry.

A Strategic Response to Market Evolution

CEO Rafal Gajdamowicz explains this rebranding as a direct response to the evolving market landscape. "We are positioning Mavrix as a forward-thinking leader while retaining our core values of quality, innovation, partnerships, and customer-centric service," he stated. With operations across six continents and local expertise in the U.S., Canada, Europe, and Asia, Mavrix delivers 24/7 support for projects spanning over 85 countries and 40 languages.

Merging Technology with Human Expertise

Mavrix's innovative approach combines advanced AI tools with human insights. This unique blend enables the management of complex, multi-country projects utilizing a variety of methodologies—from online surveys to immersive environments and qualitative research. Currently, more than 300 organizations, including Fortune 500 companies, startups, and market research firms, trust Mavrix for tailor-made solutions in sectors such as finance, technology, healthcare, and consumer goods.

Building Sustainable Partnerships

Neil Blefeld, General Manager of Mavrix for North America, emphasizes the importance of long-term partnerships: "Our clients don’t just receive data; they gain insights that provide a competitive advantage." This focus on sustainable relationships positions Mavrix as a valuable partner in data-driven decision-making processes.

A Smooth Transition with a New Identity

The rebranding process is being rolled out in phases, ensuring seamless communication for all stakeholders. A revamped website and a new visual identity will showcase Mavrix's enhanced capabilities and leadership in data-driven innovation.

Vision for Future Excellence

With a commitment to achieving transformative impact over the next 25 years, Mavrix aims to stay ahead in an increasingly complex business environment. Their strategy emphasizes upholding the high standards that have defined their legacy. Glen Collins, Executive Vice President of Global Business, stated, "We are 100% focused on our clients, continuously delivering excellence through advanced technologies and research methodologies."

About Mavrix

Mavrix stands as a global leader in data and intelligence solutions, offering research services powered by technology. As the former research arm of Azure Knowledge, Mavrix integrates cutting-edge technologies with human expertise, ensuring the provision of quality data and insights worldwide. For more information, visit www.mavrixdata.com.