#Japan #Nagoya #New Era #Harajuku

New Era's Landmark Anniversaries

New Era, the global sports and lifestyle brand, is thrilled to announce a special celebration marking significant anniversaries at its stores across Japan. This February and March, New Era will launch exclusive side patches to commemorate the 5th anniversary of its Nagoya store, the 15th anniversary of its Harajuku shop, and the 5th anniversary of the Kawasaki location, in addition to celebrating the 3rd anniversary of its Sakae store in Nagoya. The unique designs of these side patches reflect the store names, opening years, and artistic elements inspired by their respective locations.

The launch dates are strategically planned:

• - Nagoya (5th Anniversary): Release on February 10
• - Harajuku (15th Anniversary): Release on February 26
• - Kawasaki (5th Anniversary): Release on March 12
• - Nagoya Sakae (3rd Anniversary): Release on April 20

Exclusive Patch Design Details

These limited-edition patches, available for purchase at 1,100 yen (tax included), will only be offered at the corresponding stores on the mentioned dates. Customers are encouraged to visit early, as the special anniversary side patches are available only while supplies last. Notably, these patches cannot be purchased individually; they must be acquired as part of the purchase of headwear at New Era stores.

Store Details

Each store will not only exhibit these exclusive patches but will also provide a unique side patch application service. Upon purchasing headwear, customers can have their selected side patch pressed onto either the light panel or the rear center of the hat at no additional cost.

New Era Nagoya

• - Operating Hours: 10:00 AM - 9:00 PM
• - Address: 2F Mozo Wonder City, 40 Futakacho, Nishi Ward, Nagoya
• - Social Media: @NewEraNagoya on X (formerly Twitter) and LINE @neweranagoya

New Era Harajuku

• - Operating Hours: 10:00 AM - 9:30 PM
• - Address: 2F WAVE Building, 3-20-9 Jingumae, Shibuya, Tokyo
• - Social Media: @NewEraHarajuku on X and LINE @neweraharajuku

New Era Kawasaki

• - Operating Hours: 10:00 AM - 9:00 PM
• - Address: 2F Lazona Kawasaki Plaza, 72 Horikawacho, Saiwai Ward, Kawasaki
• - Social Media: @NewEraKawasaki on X and LINE @newerakawasaki

New Era Nagoya Sakae

• - Operating Hours: 10:00 AM - 9:00 PM
• - Address: Sakae Place, 3-27-1 Sakae, Naka Ward, Nagoya
• - Social Media: @NewEraSakae on X and LINE @newerasakae

Side Patch Application Service

The side patch application service is available at all New Era stores nationwide, excluding the Outlet store, Mini Nagoya Station store, and the official online store. It allows customers to customize their hats by applying their unique side patch immediately after purchase.

Important Considerations

• - Eligibility: Customers must buy headwear directly from New Era stores. Purchases from Outlets or online are not eligible.
• - Design Limitations: Certain designs and fabrics may not accommodate patch applications. Always check with store staff for assistance.
• - Service Fee: The side patch application incurs a minor charge of 1,100 yen inclusive of tax, but standalone purchases of patches are unavailable.

For more details on the side patch application service, visit the official New Era website: New Era Japan. Join us in celebrating these milestones and add a unique piece of artistry to your New Era collection!