Strategic Partnership Forms Between Uruu Network Advertising Group and Posting Holdings!

Strategic Move in Advertising: Uruu Network and Posting Holdings Unite

In a groundbreaking announcement, the Uruu Network Advertising Group, headquartered in Fukuoka, Japan, has entered into a strategic partnership with Posting Holdings, a company notable for its innovative marketing techniques and backed by the entrepreneur Yuji Mizoguchi. This collaboration aims to revolutionize the advertising industry by combining online strategies with offline channels, ultimately striving for dominance in the competitive advertising market.

The Nature of the Partnership

The Uruu Network Advertising Group’s subsidiary is merging its highly effective performance-based advertising model with Posting Holdings’ expertise in physical marketing channels. This integration is set to enable more effective outreach to demographics that have traditionally been hard to engage with through online advertising strategies, such as the elderly and digitally disconnected populations. By optimizing Customer Lifetime Value (LTV) and enhancing acquisition costs simultaneously, this partnership aims to set new standards in advertisement effectiveness.

Yuji Mizoguchi, a prominent figure with investments in various ventures like REAL VALUE, contributes his expertise to the partnership through Posting Holdings. This relationship has been further strengthened by Mizoguchi's role in the popular economic entertainment program, REAL VALUE, where Katsuhiro Kato, CEO of Uruu Network, serves as a mentor, creating a unique synergy that has culminated in this collaboration.

Addressing Market Challenges

The advertising market is currently grappling with challenges such as rising costs per click, decreasing conversion rates, and heavy reliance on algorithms. Uruu Network has spent years refining a data-driven, performance-based advertising model to address these issues, and now it is poised to break through the barriers of conventional online advertising. Posting Holdings harnesses a nationwide network and an AI-powered GPS distribution management system, already yielding results across various sectors in the advertising market.

This strategic partnership aims not just to challenge the limits of online advertising but to ultimately create a comprehensive ‘Fully Dominant Marketing’ approach, representing the next generation of marketing evolution.

Collaboration Details

The collaboration will enable Uruu Network to provide a comprehensive service for its clients that encapsulates both online advertising and offline marketing strategies through Posting Holdings. The partnership outlines several key areas of integration:

- Integrated Marketing Proposals: Custom-tailored marketing strategies that combine online ads with offline distribution leverage customer profiles and behaviors for maximum impact.
- Advanced Effectiveness Measurement: Through data integration, the effectiveness of both online advertising and posting efforts can be meticulously analyzed to optimize marketing ROI.
- Synergy in Customer Acquisition: Leveraging both companies' client bases to jointly pursue new customer segments.

Future plans also include analyzing the response from posting campaigns in relation to online ads, aiming to establish a unified advertising operation that includes a robust PDCA (Plan-Do-Check-Act) framework.

Future Outlook

This partnership allows Uruu Network to delve into the approximately ¥3.33 trillion internet advertising market while also entering the ¥1.67 trillion promotional media market, thereby establishing a solid foothold in both realms. The combined appeal of REAL VALUE, anchored by the popularity of Yuji Mizoguchi and Katsuhiro Kato, is expected to enhance the company’s brand reliability, proposal efficacy, and customer engagement metrics.

While immediate financial impact is considered modest, the long-term implications of improved operations and brand synergy are anticipated to foster continuous growth and enhancement of customer satisfaction levels, as the Uruu Network aspires to revolutionize its methods of ensuring client success.

With the core belief that employing the strongest sales techniques will lead all associated businesses to success, Uruu Network aims to contribute significantly to the sustainable growth of D2C businesses worldwide.