#USA #Irvine #Halloween #HI-CHEW® #Mystery Mix

HI-CHEW® Halloween Mystery Mix Returns with a New Secret Flavor!

As Halloween approaches, candy enthusiasts are in for a delightful surprise as HI-CHEW® introduces its highly anticipated Halloween Mystery Mix. This limited-edition candy assortment features returning fan-favorite flavors including Green Apple, Orange Creamsicle, and Cotton Candy. Topping off the mix is a brand-new mystery flavor, adding an element of suspense to your sweet treats.

The concept behind this unique Halloween offering is not just about taste, it's a fun-filled adventure in flavor exploration. Each bag holds a surprise with every chew, as the mystery flavor is disguised as an all-white chewlet. This playful twist invites candy lovers to embark on a guessing game, turning the festive season into an exciting experience.

Chewbie's Spooky Makeover

To complement this seasonal offering, HI-CHEW®'s mischievous mascot, Chewbie, has been given a thrilling Halloween makeover. Decked out in a Frankenstein-inspired costume, Chewbie features prominently on the packaging, surrounded by spooky creatures and Halloween-themed fun. This playful design aims to capture the spirit of the season and enhances the excitement of discovering what flavor lies within each wrapper.

“Today's consumers are looking for more than just flavor innovation; they want engaging and delightful snack experiences,” stated Teruhiro Kawabe, Chief Representative for the USA and President & CEO of Morinaga America, Inc. “The HI-CHEW® Halloween Mystery Mix not only delivers bold flavors but also adds an element of surprise, transforming candy into an interactive guessing game.”

A Flavor Challenge Awaits

The excitement begins with the first chew, but HI-CHEW® is taking it a step further this Halloween season. In addition to enjoying the Mystery Mix, candy aficionados will be invited to participate in a thrill-inducing flavor-guessing challenge. This challenge, launching on September 15, aims to keep fans engaged as they search for clues related to the new mystery flavor. By following HI-CHEW® on social media, fans will receive updates and hints, enhancing the fun of this seasonal candy hunt.

Availability and Usage

HI-CHEW® Halloween Mystery Mix will be available in 5.6 oz and 11.6 oz stand-up pouches at major retailers across the nation, including Kroger, Target, and Albertsons. Additionally, enthusiasts can conveniently order the limited-edition mix from HI-CHEW.com. This product is perfect for trick-or-treating, Halloween parties, and cozy movie marathons, ensuring a fruity and chewy delight with each bite.

With ingredients derived from concentrated fruit juices, as well as both natural and artificial flavors, HI-CHEW® ensures an exceptional taste experience without any synthetic colorants. To accommodate a variety of dietary preferences, the candy is also gluten-free.

About Morinaga America, Inc.

Founded in 2008, Morinaga America, Inc. serves as the primary distributor of the well-known HI-CHEW® brand, among other products in the United States. With roots tracing back to 1899 in Japan, Morinaga has a rich legacy as a pioneering candy manufacturer. They opened their first U.S. manufacturing facility in North Carolina in 2015.

As HI-CHEW® continues to expand its product offerings, consumers can expect a thrilling blend of fun and flavor this Halloween season. To explore more about HI-CHEW® and its delicious offerings, visit HI-CHEW.com or connect with them on social media. Get ready for a fun-filled Halloween with HI-CHEW® where every chew can be a delightful mystery waiting to be unveiled!