Beko Highlights the Importance of Water Conservation for Financial and Environmental Benefits
Beko Highlights the Importance of Water Conservation for Financial and Environmental Benefits
On March 22, 2025, Beko emphasized the crucial need for water conservation during the celebration of World Water Day, focusing on the theme of glacier preservation. The company underscored the vital link between water savings at home and the global challenge of water scarcity, which is exacerbated by climate change. Beko’s messages aim not only to raise awareness but also to drive action toward sustainable water practices that can significantly reduce both environmental impact and household expenses.
The Cost-Effective Benefits of Water Conservation
The advancements in technology have allowed modern household appliances to operate with significantly less water compared to those from previous decades. For instance, washing machines in Europe used to consume over 65 liters of water per load in the late 1990s, but this figure has since fallen to approximately 46 liters by 2022. Dishwashers, too, have improved remarkably, reducing their water consumption from roughly 20 liters per cycle to under 10 liters.
Quote from CEO Hakan Bulgurlu
Hakan Bulgurlu, Beko's CEO, stated, “The connection between glaciers and the water flowing through our homes is closer than many believe. Every drop of water saved in households worldwide contributes to our collective efforts to combat the water scarcity exacerbated by the shrinking glaciers due to climate change.” This sentiment highlights the urgency for consumers to recognize their role in conserving water, reinforcing personal responsibility while addressing a global crisis.
Beko’s Innovative Water-Saving Technologies
Beko has continuously invested in water-saving technologies, leading to remarkable reductions in water and energy consumption without compromising performance. Their innovative appliance range includes:
1. SaveWater Dishwasher: This model uses only 6.9 liters of water for a complete wash. It ingeniously recycles water from the last rinse cycle, collecting it in a specially designed tank for safe reuse in subsequent washes. With the eco-friendly settings, households can save up to 2.6 liters of water per cycle compared to conventional models.
2. SaveWater Washing Machine and Tumble Dryer: These appliances are designed to optimize water use, with the dryer capable of collecting up to 5.2 liters of water during the drying cycle, directing this directly back into the washing machine for the next use. This closed-loop system minimizes wastage and maximizes efficiency.
3. AI-Powered Dishwasher: The dishwasher utilizes AI technology to automatically adjust settings based on the load and soil level. This adaptive feature ensures that up to 50% of energy, water, and time can be conserved, further enhancing cleanliness and sustainability.
4. AutoDose Washing Machines: With smart sensors, these appliances accurately measure load size and fabric types to optimize detergent use. This refined approach leads to a 25% reduction in water consumption during rinse cycles by ensuring precise dosing.
Commitment to Sustainable Production
Beko's commitment to conservation extends beyond product innovation. The company aims to reduce its water consumption in production processes by 25% by 2040, with plans to increase recycled water use in facilities to 35% during the same timeframe. Furthermore, in alignment with its goal for net zero by 2050, Beko aims to reduce its Scope 1, 2, and 3 greenhouse gas emissions significantly by 2030.
“Reducing greenhouse gas emissions and transitioning to renewable energy sources is critical for glacier preservation,” said Bulgurlu, reaffirming Beko's dedication to environmental stewardship through actionable goals.
Call to Action
On this World Water Day, Beko encourages individuals to:
- - Choose water-saving appliances.
- - Adopt water-conserving habits at home.
- - Support organizations working towards glacier preservation and climate action.
By taking these steps, consumers can contribute to a future where water resources are managed sustainably and equitably. Beko is committed to ensuring that future generations have access to this essential resource, prioritizing both environmental health and economic viability through responsible practices and innovative technology.
About Beko
Beko is a global leader in the home appliance industry, with a presence in over 55 countries and more than 50,000 employees. The brand is dedicated to sustainable practices and technological innovation, continuously aiming to reduce its ecological footprint while providing high-quality products that meet the evolving needs of consumers.
Topics Consumer Products & Retail）
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