Unveiling Trends: How a Popular Rock Band's Curry CM Influences Women's Search Behavior

Unveiling Trends: The Impact of a Rock Band's Curry CM

In an era where advertising resonates deeply with consumer habits, the role of television commercials (TVCs) has taken on new significance. A recent study conducted by Novasell Inc., headquartered in Minato City, Tokyo, exemplifies this trend by analyzing the impacts of a TV commercial aired in July 2025. By harnessing the power of their analysis service, Novasell has identified notable shifts in search behavior influenced primarily by a delightful curry commercial featuring the beloved rock band, Mrs. GREEN APPLE.

What is 'Specified Search Score'?

Novasell defines its key performance indicator as 'Specified Search Score,' which measures the spike in searches for a brand associated with an advertisement right before and after its airing. By dividing the increase in direct searches by the frequency of the commercial broadcasted, Novasell can derive a score that indicates the effectiveness of the ad in generating public interest.

The 'Specified Search Score' offers unparalleled insight into the efficiency of a TV commercial in arousing interest in a brand, enabling brands to refine their creative strategies and optimize their airing schedules. In July 2025, Novasell ranked the top five TVCs in the food and snack sector based on this score, highlighting how some ads stood out in capturing consumer attention.

July 2025 Top 5 Food & Snack Sector TVCs

Based on TVCs aired from July 1 to July 31, 2025, Novasell provided insight into the ads that resonated with audiences:

1. Snow Brand Megmilk - 'Megumi'
The top ad featured the 'Megumi' series, showcasing a lively interaction between actors YOU and MEGUMI alongside the brand’s mascot, 'Gasseri-kun'. Targeting women in their 40s to 50s, the ad effectively communicates the health benefits of its probiotic yogurt, aimed at promoting digestive health.

2. Meiji - 'Meiji Probio Yogurt R-1'
This spot placed second as it spotlighted a relatable scenario—actors struggling in the scorching summer heat before transitioning to the benefits of Meiji’s yogurt, confidently endorsed by 94.9% of doctors for summer health management.

3. Bandai - 'Charapaki'
The third-ranked ad introduced 'Charapaki', a playful treat featuring chocolate that unveils various character figures inside. Enhanced with a new 2025 design featuring Sanrio characters, this whimsical approach has intrigued both children and adults alike.

4. House Foods - 'House Foods'
Boasting a seamless fusion of music and food, House Foods garnered fourth place with a vibrant campaign featuring Mrs. GREEN APPLE. The ad unveils their signature curries in an imaginative setting and encourages participation through a captivating giveaway campaign. This aligns with their significant brand visibility and strategies to engage female audiences.

5. Duskin - 'Mister Donut'
Finally, at number five, the Mister Donut ad showcased actress and model Mio Imada presenting their new sensation, 'Zaku Mocchi Dog', appealing through rhythmic dance and exciting visuals that promised a delightful lunch experience.

Analysis of House Foods’ Commercial

House Foods, a leading food manufacturer in Japan, has been promoting their curry products since their inception in 1913. In their recent commercial, they cleverly aligned with the popularity of Mrs. GREEN APPLE, emphasizing three key curry brands—Vermont Curry, Java Curry, and Kokumaro Curry. Here’s an analysis of why they gained such a high Specified Search Score.

Campaign Impact

The airing of the ad coincided with a strategic marketing campaign, which resulted in a positive surge in search volume for 'House Curry' products. As both the ad and the campaign began in July, the significant uptick in search activity suggests a well-timed synergy that propelled brand engagement.

With the rise in searches, it was evident that a majority of queries were related to the ad’s promo terms. Data gathered between August 12, 2024, and August 17, 2025, revealed that search curiosities around 'Vermont Curry' and 'Kokumaro Curry' spiked, aligning with new consumer interests embedded by the TV commercial.

Demographic Insights

Analyzing the gender breakdown of searches indicated a notable increase among women seekers during July’s airing schedule. By focusing on the brand’s marketing strategies, it's clear House Foods effectively appealed to women aged 30-50, significantly overlapping with the demographics that resonate with Mrs. GREEN APPLE's fan base. This confluence of interests indicates the ad's ability to attract a loyal consumer segment effectively.

Conclusion

With a prominent rock band cleverly weaving into their curry narrative, House Foods maximized their advertising potential and effectively connected with their target demographic. As the campaign resonates through consumer searches, Novasell continues to provide analytics on how commercials influence viewer behaviors, helping brands refine their marketing strategies moving forward.

For further insights and a comprehensive overview of past rankings, visit Novasell's official site.

About Novasell

Novasell Inc. is an AI-powered agency specializing in marketing analytics and strategy development. With a focus on efficiency and innovation, Novasell empowers brands to optimise their advertising efforts comprehensively.