Suntory New CM
2025-06-30 19:21:22

New TV Commercial Featuring Kento Yamazaki and Mone Kamishiraishi for Suntory Draft Beer

New Suntory Draft Beer Commercial



A new TV commercial for Suntory Draft Beer is set to air nationwide starting July 1, featuring popular actors Kento Yamazaki and Mone Kamishiraishi. The commercial, titled "Sentou" (Public Bath), captures the essence of summer relaxation and the joy of enjoying a refreshing beer after a long day.

In the commercial, the serious expressions of both actors create a dramatic opening scene, leading viewers to believe they are caught up in a deep, meaningful moment. However, as the storyline unfolds, it becomes clear that the duo is simply wishing for a cold draft beer after a soak in the bath. This clever twist adds a layer of humor, highlighting how their genuine desire for a beer is expressed solely through their facial expressions and subtle gestures.

The goal of Suntory Draft Beer is to celebrate everyday achievements, giving everyone a moment to unwind and enjoy a flavorful yet easy-to-drink beer. With a commitment to balance rich taste and refreshing qualities, the brand aims to elevate the enjoyment of draft beer from 2025 onwards, asking the audience, "Do you like draft beer?"

The Story of the New Commercial


The 15-second commercial opens on a sunny summer day as Kento Yamazaki can be seen deep in thought, enjoying a breeze while softly whispering, "I really want to..." Meanwhile, in another room of the public bath, Mone Kamishiraishi mirrors his sentiment with a similarly pensive demeanor. As the camera pulls back, it reveals that they are both in the changing area of the bathhouse, surrounded by fans cooling off. The atmosphere transitions from serious to light-hearted as both characters long for a cold beer after their relaxation session.

As the narrative reaches its climatic moment, the screen fades to a picturesque view of a coastal city beyond the bathhouse curtain, accompanied by a narrator stating, "The more you live, the better draft beer tastes!" The advertisement concludes with the duo savoring Suntory Draft Beer on a terrace outside the public bath, encapsulating the essence of summer refreshment.

Behind the Scenes


  • - Kento's Challenge with Expression-Only Acting: Kento Yamazaki faced the challenge of delivering a serious performance through expressions alone. He mastered the subtle nuances required for this unconventional portrayal, garnering praise from the director and showcasing his natural acting skills with fascinating scenes throughout.

  • - Filmed in a Traditional Bathhouse: The whimsical, vintage charm of the public bath made the filming location particularly special. Mone was greeted warmly by the crew as she entered, eliciting bright smiles. She expressed delight in exploring the intricately described painted mural of Mount Fuji, which augmented the nostalgic atmosphere of the shooting site.

  • - Long-awaited Drinking Scene: In a memorable scene where Kento and Mone enjoy Suntory Draft Beer, they were both excited about the opportunity to share this experience. Mone disclosed that she had primarily served beer in this role, making the opportunity to drink straight from the mug delightful. Their genuine reactions to the beer during filming delighted the crew, resulting in spontaneous celebratory applause.

Commercial Details


Title: "Sentou" (15 seconds)
Starring: Kento Yamazaki / Mone Kamishiraishi
Release Date: July 1, 2025
Commercial Song: "Kawa no Nagare no You ni" by Kiyosaku
Broadcast Regions: Nationwide
Commercial Link: Watch Here

For more information on Suntory Draft Beer, visit Suntory website.


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Topics Consumer Products & Retail)

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