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Amouage Expands Its Global Presence with a New Boutique in SoHo, New York

The renowned Omani High Perfumery House, Amouage, has opened its latest boutique in the vibrant artistic district of SoHo, at 122 Prince Street. This boutique, known as the "SoHo Petite Boutique," marks a significant step in the brand's global growth strategy, becoming the second of its kind worldwide. With a unique blend of Omani cultural essence and New York's creative spirit, this space aims to provide visitors with an immersive fragrance experience.

A journey from Oman to Manhattan

Amouage's Chief Creative Officer, Renaud Salmon, describes the boutique as a bridge between the two distinct cultures, stating, "Our SoHo Petite Boutique was imagined to transport clients from the vibrant pace of New York City to the serene expansiveness of Oman." The design embodies a minimalist yet warm aesthetic, combining avant-garde sculptures and organic forms to create an intimate atmosphere for patrons.

The boutique is housed in a historic building from the late 19th century, a nod to SoHo's rich industrial past. Salmon highlights the significance of the location, reminiscing about his experiences in the neighborhood, which inspired the boutique's artistic direction. It is designed to celebrate the area's creativity while echoing the vibrant traditions of Oman. Amouage reflects this connection through its craftsmanship, mirroring SoHo's manufacturing history, as each perfume is meticulously handcrafted.

Design Inspired by Nature

The interior of the boutique is a masterpiece of design, offering a tranquil glimpse into the beauty of the Omani desert. It uses textures and colors reminiscent of the desert landscape, with rammed earth architecture creating a warm, earthy atmosphere. The unique flooring, adorned with interwoven hues of the desert sands, captivates visitors, while striking reflective sculptures in the space create a visual dialogue with the environment.

Incorporating local artistry, the boutique showcases collaborations with various artisans from Brooklyn. The custom woodwork by Ordonza Woodwork Studio, the resin flooring designed by Alessandro Byther from Gaetano Pesce Studio, and the outdoor mural by Colossal, all reflect SoHo's artistic spirit and commitment to craftsmanship.

A Curated Experience for Fragrance Enthusiasts

Amouage's Petite Boutique offers a curated selection of its finest fragrances along with discovery experiences for fragrance enthusiasts. The focus is on making the brand's sophisticated artistry accessible, inviting both new and existing clients to engage with the luxurious offerings.

CEO Marco Parsiegla noted that this boutique adapts to the needs of local clientele, ensuring that the essence of Amouage remains relevant and resonant within the diverse urban landscape. The boutique is open Monday through Saturday from 11 am to 7 pm and Sunday from 12 pm to 6 pm, welcoming visitors to explore the unique blend of Omani luxury and New York creativity.

About Amouage

Founded in 1983 in Oman, Amouage is celebrated for its commitment to high-performance perfumery, crafting fragrances that draw on the rich heritage of Arabian perfume-making with a modern twist. The brand has grown to be available in nearly 100 countries, standing as a symbol of opulence and artisanal mastery—a testament to the fusion of Eastern and Western influences in fragrance.

This new boutique is more than just a retail space; it represents Amouage's dedication to creating a captivating experience that transcends geographical boundaries, reflecting the universal allure of fragrance as an art form.