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Sirha Bake & Snack 2026: A Transformative Hub for Bakery and Snacking

The Sirha Bake & Snack exhibition is returning to Paris for its 26th edition from January 18 to 21, 2026. This event has solidified its reputation as a premier international hub, attracting industry leaders from the bakery, pastry, and snacking sectors. With a significant global footprint, the exhibition serves as a pivotal platform for innovation, partnerships, and market expansion.

A Marketplace for Growth and Innovation

Sirha Bake & Snack brings together a diverse array of participants, including artisans, manufacturers, and franchisors. In 2026, the event will welcome visitors from over 105 countries, showcasing a robust mix of 450 exhibitors, of which roughly 15% are international brands. This is more than just an exhibiting space; it’s a vibrant marketplace where new products and ideas are generated and tested.

The exhibition comprises three focused sectors to effectively outline the industry:
1. Bakery - Including key players such as millers, yeast specialists, and equipment manufacturers;
2. Snacking - This fast-growing segment covers over 2,000 sqm, accounting for 23% of the exhibition space, where high-quality, on-the-go food experiences take center stage;
3. Sweet Products - A dedicated space for manufacturers and suppliers of chocolates and other sweet delicacies.

French Bakery: A Global Sensation

The triumph of French bakery products on the world stage is undeniable. Global markets are embracing established French concepts, celebrated for their authenticity and culinary excellence. The Sirha Bake & Snack event is instrumental in helping French innovators tailor their offerings to meet the varied expectations of international customers, thereby enhancing their global outreach.

Across continents, French bakeries are not just a trend; they represent a lucrative business model that keeps evolving. This expo becomes a guiding light for those looking to expand into new territories while allowing international buyers to find the best solutions to sharpen their competitive edge.

Engaging Discussions and Competitions

In addition to showcasing products, Sirha Bake & Snack is a melting pot for expertise and cultural exchange through debates and live demonstrations featuring esteemed chefs and industry experts. The exhibition will host several noteworthy competitions that highlight emerging talent and innovation:

• - French Schools Cup (January 18 & 19)
• - Bakery World Cup (January 20 & 21)
• - European Selection of the Pastry World Cup (January 18 & 19)
• - International French Pastry Trophy (January 20 & 21)

These contests will not only spotlight the skills of participants but will also serve as a source of inspiration for attendees.

Conclusion: A Catalyst for Change

Ultimately, Sirha Bake & Snack acts as a catalyst for the bakery and snacking sectors, transforming innovative ideas into executable projects, creating synergies between potential partners, and uncovering future trends that could reshape the industry landscape. Industry professionals are invited to partake in this dynamic environment from January 18-21 to discover their next significant partnership, be inspired by culinary artistry, and elevate their business strategies to new heights.

Make sure to mark your calendars and get ready to engage with the future of baking and snacking at Sirha in Paris!

For more information, visit Sirha's official website.