#United States #Atlanta #Cox Automotive #Omnichannel Platform #Digital Retailing

A New Era in Automotive Retailing

Cox Automotive has set a new benchmark in the automotive industry with the introduction of its state-of-the-art omnichannel digital retailing platform. Announced on October 20, 2025, this innovative technology aims to revolutionize the car buying process, allowing consumers to complete vehicle purchases through various digital channels—all at once.

For the first time, automotive retailers can utilize a unified platform that offers full e-commerce capabilities directly on their branded websites, while also integrating with popular online marketplaces like Autotrader and Kelley Blue Book. This development ensures that buyers can navigate a seamless purchasing journey, from initial browsing up to finalizing the purchase, equipped with features such as integrated financing and trade-in valuations.

Understanding the Demand for Digital Transactions

According to recent data from Cox Automotive's 2025 Digitization of Car Buying Study, a significant 65% of car buyers are now performing parts of the purchasing process online. This substantial shift towards digital interaction highlights the necessity for an effective omnichannel selling approach. As the automotive market grapples with soaring new vehicle prices and a dwindling supply of used cars, the need for enhanced consumer engagement and retention strategies becomes paramount.

Jessica Stafford, Senior Vice President of Consumer Solutions at Cox Automotive, remarked, "We've built the omnichannel platform the automotive industry has been waiting for. This isn't merely software for websites or a simple listing service; it's a comprehensive e-commerce solution that facilitates the entire car buying process across all touchpoints—both digital and in-store."

A New Comprehensive E-Commerce Platform

The platform represents a significant move away from conventional bolt-on tools, providing a holistic digital retail environment. Where previous solutions simply added online functionalities to existing systems, Cox Automotive's platform acts as a powerful e-commerce engine capable of processing entire transactions—pricing, trade-ins, financing, and the final purchase.

Hertz, a major automotive retailer, has been one of the pioneers in leveraging this omnichannel platform. The implementation allows Hertz to facilitate complete purchasing solutions at HertzCarSales.com and across Autotrader.com. Jeff Adams, Executive Vice President of Hertz Car Sales, noted, "Cox Automotive enables us to deliver on our promise of making car buying easier, whether customers shop online, visit our sales locations, or engage through partner channels. Their technology ensures a consistent and transparent experience while enabling scalable operations."

As part of this initiative, Hertz is making an array of vehicles available to consumers at competitive prices, with many under $20,000, thereby increasing access to quality used cars.

Cox Automotive's Impact on the Automotive Industry

The significance of this platform extends beyond just online sales; it offers auto manufacturers, dealers, and consumers a complete solution tailored to their specific needs. By incorporating extensive data from 2.3 billion online interactions annually, Cox Automotive is positioning itself as the world's largest automotive services provider. With over 29,000 employees spread across five continents, the company boasts a broad array of well-known brands, including Autotrader®, Kelley Blue Book®, and others under its umbrella.

As digital transformation shapes the future of the automotive industry, platforms like those developed by Cox Automotive are poised to redefine how consumers engage with car buying. For further details about this revolutionary technology, you can visit coxautoinc.com.

In conclusion, Cox Automotive is not just introducing new technology; it is enabling a paradigm shift in how cars are bought and sold, establishing new standards for the future of automotive retailing.