Primis Secures IAB Tech Lab Certification for Third Year in a Row

Primis Achieves Open Measurement SDK Web Video Integration Certification

Primis, an innovative video discovery platform, has once again earned the prestigious Open Measurement SDK Integration Validation Compliance from the IAB Tech Lab. This recognition was officially confirmed on October 20, 2025, marking an important milestone as the company secures this accolade for the third consecutive year.

The IAB Tech Lab certification asserts that the Primis video player adheres to the industry's most stringent standards for transparency, ad quality, viewability, and measurement accuracy in digital video. This validation not only reflects the company's commitment to accountability and best practices but also ensures that publishers, advertisers, and users can enjoy a reliable and verifiable video experience in a digital landscape that often obscures such qualities.

"Securing the IAB Tech Lab certification for three years running reinforces our vision to promote a safer and transparent digital ecosystem," expressed Omer Chetrit, Head of Product at Primis. He emphasized that trust and accountability are central to their product and partnership philosophies. This achievement underscores the dedication the team has to uphold these values.

Despite the challenges faced in the ever-evolving digital advertising space, Primis continues to strive for excellence. The company's relentless pursuit for enhancement reflects its ongoing commitment to foster a cleaner, more transparent, and trustworthy ad tech ecosystem.

About Primis

Primis stands at the forefront of the video discovery domain, enabling publishers to maximize their revenue through effective video ad monetization. With cutting-edge technology, the platform aids users in finding high-quality video content that resonates with them. Presently, over 200 digital publishers trust Primis to reach more than 450 million unique users each month, providing a personalized and engaging experience that encourages prolonged content exploration and repeat visits.

In addition to its core offerings, Primis has developed Sellers.guide, a free tool for managing and optimizing ads.txt files. This resource is designed to promote transparency and efficiency within the programmatic advertising sector, ideally enhancing the overall user experience.

Primis operates under the parent companies of Universal McCann and The Interpublic Group of Companies, Inc. (NYSE: IPG), and continues to make significant strides in the ad tech industry. By adhering to high standards and endorsing transparency, Primis not only enriches user experiences but also establishes a baseline success metric in the digital advertising sphere. As the company looks to the future, it remains firmly dedicated to pushing the boundaries of compliance and integrity in all its endeavors.