SNU Takes Center Stage by Sponsoring Usyk vs Dubois II at Wembley

SNU's Major Sponsorship of Usyk vs Dubois II



In a significant move for both the boxing and nicotine product industries, the nicotine pouch brand SNU has announced its sponsorship of the upcoming heavyweight boxing match between Oleksandr Usyk and Daniel Dubois. This highly anticipated event will take place at Wembley Stadium on July 19, 2025, and is expected to attract a massive audience both in-person and through various broadcasting platforms worldwide. This partnership forms a crucial part of SNU's strategy to solidify its presence in the UK market, a territory where it has been rapidly expanding its reach in 2025.

Throughout this year, SNU has experienced considerable momentum, securing distribution deals with numerous convenience stores, vape shops, and wholesale outlets across the country. Reports from retailers indicate strong demand and repeat purchases of SNU's flavor-oriented products, especially in urban areas with high foot traffic. Their innovative packaging, designed with a 'rub-to-smell' feature, has given SNU a unique edge in the increasingly competitive nicotine pouch market, setting it apart from the competition.

Omar Ali, the Marketing Director at SNU, expressed his excitement about the partnership, stating, "This fight is expected to break Wembley attendance records and reach millions globally. It’s exactly the kind of platform we need to show consumers that tobacco-free nicotine pouches aren't just another product category – they’re the future of nicotine.” This collaboration is not merely a sponsorship opportunity; it is a means for SNU to position itself firmly in consumers' minds as a leader in innovative tobacco alternatives.

The sponsorship agreement involves extensive promotional activities, including ringside advertisements, VIP hospitality experiences, and a rich array of digital content leading up to the fight. SNU’s strategic marketing team believes that the boxing audience aligns perfectly with their product's ethos, emphasizing performance and quality. These features resonate with the expectations of boxing fans who value high standards in both their sport and lifestyle choices.

In addition to enhancing its retail sales and expanding distribution networks within the UK, SNU plans to utilize the exposure from this monumental event to establish further sponsorship deals throughout Europe later this year. SNU's consistent growth is indicative of a broader trend as consumers shift towards reduced-risk nicotine products, with projections suggesting that the UK nicotine pouch market will continue to thrive, especially as more individuals seek alternatives to traditional tobacco.

SNU is not just selling nicotine pouches – they are on a mission to cultivate a lifestyle brand. “We’re building a community around our products,” noted Javier Soria De Vicente, the International Business Development Lead at SNU. This sponsorship marks a pivotal moment for the brand as it aims to engage a wider audience and drive sales, ensuring that tobacco-free nicotine is recognized as a viable choice among consumers.

As the excitement builds for the Usyk vs Dubois II fight, all eyes will be on how SNU leverages this high-profile event to propel their brand forward in a competitive market landscape. By fostering relationships with a diverse demographic through sport, SNU aims to establish itself not just as a product manufacturer, but as a key player in the evolving conversation about nicotine consumption and its future. This sponsorship is just the beginning, as SNU prepares to dive deeper into the lifestyle aspect of its brand, creating a community where consumption of nicotine products can exist alongside health-conscious decision-making.

About SNU
SNU specializes in premium nicotine pouches tailored for the modern consumer. The brand is widely recognized for its cutting-edge packaging solutions and rapid expansion within the UK retail landscape. As market trends shift, SNU stands ready to lead the way in alternative nicotine products, adapting to consumer preferences and needs.

For more information about SNU and its initiatives, visit snu.co.uk.

Topics Consumer Products & Retail)

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