Fresha Returns as the Mega Sponsor of HAIRFEST 2026 in Thessaloniki

Fresha Returns as Mega Sponsor of HAIRFEST 2026

Fresha, recognized as the premier AI-driven booking platform for beauty and wellness, is gearing up to make a grand return as the Mega Sponsor for HAIRFEST, set to brighten Thessaloniki from October 17 to 19, 2026. This marks Fresha's second year in this prominent role, bringing with it an impressive lineup of renowned professionals from the global barbering community.

The event will unfold at the I. Vellidis Convention Center, where thousands of barbering and hair professionals from Europe and beyond will converge for three dynamic days. Attendees can expect a stimulating mix of live showcases, educational sessions, and creative presentations, reflecting the escalating influence and innovation within the industry. This year, notable talents such as Mihai Mares, Kasia Fortuna, Andrea Magri, Kristina Fedorova, Los Cut It, and Stanley Liao will perform, alongside Fresha's dedicated ambassadors, including Yadiel "Arod" Rodriguez, MENSPIRE co-founder Josh Lamonaca, and Thaddeus Jayaseelan of Gradient.

Arod, Lamonaca, and Magri are set to illuminate the HAIRFEST stage, sharing advanced techniques and insights that are shaping modern barbering.

Fresha's engagement at HAIRFEST comes amid a striking 108% year-on-year increase in active barber partners utilizing its platform, a testament to its growing influence within the industry. The company has systematically established a robust presence by collaborating with leading barbers, educators, and academies worldwide, and is keen on investing in significant barbering events globally. Fresha’s reach extends from events like HairCon in the UK and the Toronto Barbers Expo in Canada, to HAIRFEST in Greece. The brand is dedicated to forging an expansive community that transcends beyond just technology, embracing the spirit of collaboration and knowledge sharing among barbers.

Moreover, Fresha is excited to announce its collaboration with other prominent brands at HAIRFEST, including L'Oréal Professionnel, BaBylissPRO, Moroccanoil, Schwarzkopf Professional, Panasonic, and Wahl Professional. William Zeqiri, Founder and CEO of Fresha, remarked, “HAIRFEST embodies the kind of industrious atmosphere we envision for Fresha. The beauty and wellness sectors have evolved into a truly global community where industry leaders are not only sharing knowledge but also creating meaningful relationships that cross borders. We take pride in our continued role as Mega Sponsor.”

This year’s HAIRFEST coincides with its fourth anniversary, under the theme 'GO BEYOND'. This theme encapsulates the essence of global collaboration among artists, educators, and salon owners. The event anticipates fostering an environment where emerging techniques, trends, and education converge seamlessly across geographic boundaries.

Yadiel "Arod" Rodriguez, Fresha Global Ambassador, shared his excitement for the event, emphasizing the unique energy created by live demonstrations. “Being part of HAIRFEST allows me to engage with fellow barbers who truly understand the craft. It’s not just about showcasing our work; it’s about learning from each other and sparking innovative ideas. I'll be closing Day 1, and I promise it will be filled with energy and celebration.” Education remains a core focus of Fresha's mission, with its ambassador community representing a diverse array of professionals dedicated to fostering salon excellence. MENSPIRE, which has constructed an extensive international education network, along with Thaddeus Jayaseelan’s Gradient, are pivotal collaborators committed to grooming the next generation of barbers through technical education.

Josh Lamonaca remarks, “Education is essential for evolving barbering practices. The chance to exchange ideas with fellow artists elevates the hairstyling experience. Participating in HAIRFEST not only strengthens my craft, but it highlights the collaborative spirit that Fresha embodies.”

This commitment to international education and collaboration is woven throughout this year's HAIRFEST agenda, ensuring attendees have access to a world-class lineup of industry talent and expertise across the three-day celebration.

George Xidaseli, CEO and Founder of HAIRFEST, expressed enthusiasm about Fresha’s involvement, stating, “This year's HAIRFEST represents our most ambitious effort yet, supported immensely by Fresha as Mega Sponsor. We’re driven to present an event that not only showcases exceptional artists but also pushes the industry towards new horizons.”

Stefanos Polizos, Executive Director of HAIRFEST, adds, “The objective of 'GO BEYOND' signifies our commitment to exceeding past expectations. With an exciting agenda comprising live performances and educational content featuring leading talents in hair and barbering, we aim to cultivate an inclusive experience that celebrates the international barbering community.”

As Fresha embarks on its second consecutive year as Mega Sponsor, the event is a pivotal moment reflecting the firm’s dedication to the global barbering landscape. Amplifying its active barber partnerships and expanding its ambassador network, along with collaborations during key global events, Fresha continues to affirm its position at the heart of the global barbering sector.

Mark your calendars for HAIRFEST powered by Fresha 2026 – GO BEYOND, taking place from October 17 to 19 at the I. Vellidis Convention Center in Thessaloniki, Greece, where exceptional talent and innovative education will unite the global barbering community.