United Arrows Expands Horizon with UA Global Online
The renowned Japanese retail company, United Arrows, is gearing up to launch its new online venture dubbed UA Global Online this fall. This initiative is part of their medium-term management plan outlined in May 2023, which emphasizes a strategic goal known as the UA MULTI Strategy: Global Expansion. The online store will showcase products from their flagship brands, including 'UNITED ARROWS', 'BEAUTY&YOUTH UNITED ARROWS', and 'UNITED ARROWS green label relaxing', all while focusing on unique original items.
The UA Global Online platform aims to make international shopping more seamless for global customers. By customizing language, currency, and payment options, United Arrows aspires to enhance brand awareness and widen its distribution channels internationally.
Background of UA Global Online Launch
United Arrows' long-term vision for 2032 outlines an ambitious goal: becoming a beloved provider of high-value offerings, continuously pursuing beauty, truth, and virtue to contribute to a sustainable society. This vision is part of their comprehensive strategy detailed in the medium-term management plan, which seeks to deepen relationships with existing customers while expanding their audience through new business developments. The UA MULTI Strategy is especially crucial as it aims to broaden the company’s value offerings on a global scale.
Progress in Overseas Market Expansion
The company has made considerable strides in international growth. With the successful expansion of its operations in Taiwan, United Arrows has also bolstered cross-border e-commerce initiatives. In addition, the company plans to open its first stores in Bangkok, Thailand, and Singapore in 2024. Since 2023, they have hosted pop-up stores in mainland China cities like Shanghai and Beijing, gathering customer insights and raising brand awareness. The first-ever directly operated store in mainland China, located in Shanghai's Jing'an Kerry Center, is set to open in January 2025.
As part of its e-commerce strategy, United Arrows has continued to enhance its online presence, with Taiwan's own e-commerce site and participation in China's Tmall Global, among others. In November 2024, they are launching 'TABAYA United Arrows', their first-ever cross-border e-commerce site that will feature traditional Japanese daily goods and craft items.
For those interested in exploring United Arrows' new global shopping experience, more information is available on their official website at
UA Global Online. A teaser site will be launched in mid-May, although access and purchasing from Japan will not be possible after the official site launch.
About United Arrows
Established in 1989, United Arrows operates select shops that mix designer brands sourced from both domestic and international markets with in-house original fashion offerings for men, women, and various lifestyle products. Their brands include 'United Arrows', 'BEAUTY&YOUTH UNITED ARROWS', and 'United Arrows Green Label Relaxing', showcasing their unique aesthetic and commitment to quality.
As United Arrows continues on this promising trajectory, it sets a precedent for Japanese retailers in the global market, showcasing the potential for cross-cultural brand engagement.
Whether you are a loyal customer or discovering the brand for the first time, UA Global Online is positioning itself as a new destination for stylish individuals across the globe to enhance their shopping experience.