Hisense Unveils the UR9 Series: A New Era for True RGB MiniLED Displays
On April 23, 2026, Hisense, a leading global brand in consumer electronics and appliances, made a significant announcement regarding its latest premium television lineup, the UR9 series. This launch marks more than just a product introduction; it signifies a transformative approach to delivering natural and true-to-life colors that are not only vibrant but also more comfortable and realistic for everyday viewing.
At the core of the UR9 series lies a revolutionary method of color creation and perception. By generating colors directly at the light source, the UR9 provides richer tones and more accurate details, crafting a viewing experience that closely resembles how the human eye perceives the real world. This minimizes eye fatigue and enhances immersion in the content.
The user-centered experience is achieved through Hisense's state-of-the-art RGB MiniLED technology. In March 2026, the Consumer Technology Association (CTA) officially defined the industry standard for RGB LED televisions. Hisense, as a member of the CTA, plays a pivotal role in establishing the global industry standards for genuine RGB MiniLED technology and continues to push the boundaries of conventional display tech.
Leading this innovation is the Hisense UR9 series, which represents a monumental leap in display design. It surpasses traditional MiniLED setups by presenting a full RGB MiniLED backlighting system, where each LED integrates independent red, green, and blue chips. This arrangement allows for unprecedented control over color, brightness, and contrast. The architecture achieves up to 100% of the BT.2020 color gamut, offering a not only broader but also a more precise and realistic color performance.
This breakthrough process is driven by the brand-new Hi-View AI Engine RGB processor. Coordinating color and brightness in real-time at the zone level, the processor ensures dynamic optimization of each frame, delivering enhanced depth, brightness, and balance to every scene. Beyond visual perfection, the UR9 is designed as a complete sensory experience. Its integrated multi-channel 4.1.2 surround sound system, professionally tuned by Devialet, creates an immersive 360-degree audio space. With upward-firing speakers, dedicated surround channels, and a powerful built-in subwoofer, the system delivers cinematic depth, dynamic range, and spatial realism without the need for external audio devices.
To ensure an equally superior viewing experience in any environment, the UR9 model features region-specific optimized panels—anti-glare coatings for Europe, Australia, and other markets, and an Obsidian panel for North America, all designed to reduce disruptive ambient light while maintaining picture quality. For gaming enthusiasts, select models offer a native refresh rate of 180 Hz for exceptionally smooth motion and quick response, elevating next-gen gaming experiences to new heights.
The UR9 supports an extensive suite of premium formats, including Dolby Vision IQ, IMAX Enhanced, and Filmmaker Mode, constructed to meet the evolving demands of content creators and consumers alike. Its performance is complemented by the Pure Elegance design, featuring a premium metal stand and a nearly bezel-less finish that seamlessly integrates into any modern living space.
With the launch of the UR9 model, Hisense reinforces its vision of “Innovating A Brighter Life.” By redefining "natural and true colors" through genuine RGB MiniLED, the company not only advances display technology but also shapes a viewing experience that is more natural, immersive, and human-centered.
Hisense, established in 1969, is a globally recognized leader in home appliances and consumer electronics, operating in over 160 countries and specializing in delivering high-quality multimedia products, home appliances, and smart IT solutions. According to Omdia, Hisense ranks first globally in the segment of televisions 100 inches and larger from 2023 to 2025. As the originator of RGB MiniLED technology, the company continues to lead innovations in next-generation RGB MiniLED displays. As the official sponsor of the FIFA World Cup 2026™, Hisense engages in global sports partnerships as a way to connect with audiences worldwide.
At the core of the UR9 series lies a revolutionary method of color creation and perception. By generating colors directly at the light source, the UR9 provides richer tones and more accurate details, crafting a viewing experience that closely resembles how the human eye perceives the real world. This minimizes eye fatigue and enhances immersion in the content.
The user-centered experience is achieved through Hisense's state-of-the-art RGB MiniLED technology. In March 2026, the Consumer Technology Association (CTA) officially defined the industry standard for RGB LED televisions. Hisense, as a member of the CTA, plays a pivotal role in establishing the global industry standards for genuine RGB MiniLED technology and continues to push the boundaries of conventional display tech.
Leading this innovation is the Hisense UR9 series, which represents a monumental leap in display design. It surpasses traditional MiniLED setups by presenting a full RGB MiniLED backlighting system, where each LED integrates independent red, green, and blue chips. This arrangement allows for unprecedented control over color, brightness, and contrast. The architecture achieves up to 100% of the BT.2020 color gamut, offering a not only broader but also a more precise and realistic color performance.
This breakthrough process is driven by the brand-new Hi-View AI Engine RGB processor. Coordinating color and brightness in real-time at the zone level, the processor ensures dynamic optimization of each frame, delivering enhanced depth, brightness, and balance to every scene. Beyond visual perfection, the UR9 is designed as a complete sensory experience. Its integrated multi-channel 4.1.2 surround sound system, professionally tuned by Devialet, creates an immersive 360-degree audio space. With upward-firing speakers, dedicated surround channels, and a powerful built-in subwoofer, the system delivers cinematic depth, dynamic range, and spatial realism without the need for external audio devices.
To ensure an equally superior viewing experience in any environment, the UR9 model features region-specific optimized panels—anti-glare coatings for Europe, Australia, and other markets, and an Obsidian panel for North America, all designed to reduce disruptive ambient light while maintaining picture quality. For gaming enthusiasts, select models offer a native refresh rate of 180 Hz for exceptionally smooth motion and quick response, elevating next-gen gaming experiences to new heights.
The UR9 supports an extensive suite of premium formats, including Dolby Vision IQ, IMAX Enhanced, and Filmmaker Mode, constructed to meet the evolving demands of content creators and consumers alike. Its performance is complemented by the Pure Elegance design, featuring a premium metal stand and a nearly bezel-less finish that seamlessly integrates into any modern living space.
With the launch of the UR9 model, Hisense reinforces its vision of “Innovating A Brighter Life.” By redefining "natural and true colors" through genuine RGB MiniLED, the company not only advances display technology but also shapes a viewing experience that is more natural, immersive, and human-centered.
Hisense, established in 1969, is a globally recognized leader in home appliances and consumer electronics, operating in over 160 countries and specializing in delivering high-quality multimedia products, home appliances, and smart IT solutions. According to Omdia, Hisense ranks first globally in the segment of televisions 100 inches and larger from 2023 to 2025. As the originator of RGB MiniLED technology, the company continues to lead innovations in next-generation RGB MiniLED displays. As the official sponsor of the FIFA World Cup 2026™, Hisense engages in global sports partnerships as a way to connect with audiences worldwide.
Topics Consumer Technology）
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