111SKIN and SKKY Partners Collaborate for Global Expansion and Growth

111SKIN Teams Up with SKKY Partners for Growth

In a strategic move to bolster its presence in the skincare market, luxury brand 111SKIN has announced a significant minority investment partnership with SKKY Partners. Founded by Jay Sammons and television personality Kim Kardashian, SKKY is known for its focus on consumer-oriented businesses. This collaboration aims to not only enhance 111SKIN's direct-to-consumer (DTC) model but also to expand its reach in vital markets such as North America and Asia, ensuring that more consumers can experience the luxurious skincare options the brand offers.

The co-founders of 111SKIN, Dr. Yannis Alexandrides and Eva Alexandrides, will continue to maintain majority ownership and lead the brand alongside CEO Vanessa Goddevrind. Dr. Yannis, a renowned plastic surgeon, began 111SKIN in 2012 by leveraging his extensive clinical experience from his practice at London’s famed Harley Street. The brand is particularly noted for its innovative formulations that bridge clinical science and luxury skincare, including their proprietary NAC Y2 ingredient complex, which has garnered recognition among celebrities and skincare aficionados alike.

As a testament to its appeal, 111SKIN has received over 25 award nominations in 2024 alone, solidifying its status as a reputable name within the ever-competitive beauty industry. This partnership aligns perfectly with SKKY Partners' mission to support high-quality brands that resonate with consumers. The firm recognizes the unique value 111SKIN adds to the market, underscoring their commitment to advancing consumer brands that prioritize both quality and cultural relevance.

Both Dr. Yannis and Eva expressed eagerness about the partnership, stating, "Joining hands with visionary partners like SKKY is an exciting pivotal point for our brand. Their expertise aligns well with our values and our pursuit of excellence in the skincare sector."

Vanessa Goddevrind, CEO of 111SKIN, echoed this sentiment, expressing enthusiasm for the potential that SKKY Partners brings to the table. David Brisske, a Managing Director at SKKY, highlighted that 111SKIN's established brand equity and dedicated customer base perfectly fit into SKKY’s strategy of partnering with growth-oriented, distinctive brands.

The financial specifics of the investment were not disclosed; however, Goldman Sachs International and Raymond James acted as advisors for the deal. This collaboration not only signals a new chapter for 111SKIN in its strategy moving forward but also reflects SKKY Partners' dedication toward nurturing and propelling consumer-centric brands.

As both entities gear up for this new partnership, they remain focused on enhancing product quality while broadening their appeal to a wider audience that seeks top-tier skincare solutions. This strategic alliance is seen as a step towards amplifying 111SKIN's presence on a global scale, ensuring that the brand continues to thrive in an increasingly diverse and competitive market.

Conclusion

This partnership marks an important milestone for both 111SKIN and SKKY Partners, promising innovative developments in the skincare industry and a shared journey towards transformation and growth. As consumer trends continue to evolve, this collaboration seems poised to drive not only business success but also ongoing engagement with a diverse consumer base eager for effective and luxurious skincare products.