HANAO SHOES: A Unique Blend of Tradition and Modernity in Footwear

HANAO SHOES: Bridging Tradition with Contemporary Design

Kyoto-based HANAO SHOES is set to host an innovative exhibition that brings the essence of traditional Japanese craftsmanship into the modern sneaker scene. Under the title "Ipadada wo Haku. Exhibition," HANAO SHOES will collaborate with the esteemed Yamato-ya Geta Store and the summer Jiro Shop, showcasing a unique collection of customizable sneakers from April 12 to April 19, 2025, in Tokyo's Jimbocho district.

The exhibition allows attendees to experience the meticulous artistry of Kogin-zashi, a revered Aomori craft, by trying on a variety of handmade 'hanao' (the straps traditionally used in sandals) designed by the summer Jiro Shop. With over 100 pieces displayed, participants can appreciate the beauty and versatility of this traditional textile art while engaging with new, modern design concepts through HANAO SHOES.

The Concept of HANAO SHOES

HANAO SHOES stands out as a groundbreaking fusion of centuries-old Japanese craftsmanship and contemporary sneaker culture. With roots dating back to traditional zori and geta, the brand was born out of the Kyoto Spring Dance Festival in 2017. The sneakers are custom-made by Moonstar, a company with a rich 150-year history based in Kurume, Fukuoka. Each 'hanao' is crafted entirely by skilled Japanese artisans, ensuring that both material and craftsmanship are authentic and of the highest quality.

Moreover, the production of these unique straps often involves reviving unused textiles from forgotten garments, transforming historical fabrics into stylish footwear accessories. This not only celebrates Japan's past but also promotes sustainability in the fashion industry.

A New Way to Wear Tradition

HANAO SHOES introduces a transformative experience by allowing customers to change their 'hanao' according to their moods. This makes it possible to enjoy a sneaker that can represent over a hundred different traditional Japanese crafts simply by changing the straps.

In Spring 2024, HANAO SHOES will evolve into an even more interactive experience, allowing customers to mix and match 'hanao' designs freely. This initiative will foster closer connections between contemporary wearers and timeless traditional crafts, enriching everyday life through artistic expression.

Collaborating with Tradition

The exhibition will feature an array of colorful 'hanao' inspired by various regional textiles across Japan. The summer Jiro Shop's collaboration enables visitors to select unique designs, including those that allow asymmetrical combinations. With 100 pairs on display, the exhibition promises a vibrant showcase of the country's rich textile heritage.

The Yamato-ya Geta Store in Jimbocho, Tokyo, has a long history, having been established in 1884. This historic footwear shop embodies the craftsmanship and values of its trade, while also adapting to contemporary needs. The store's dedication to providing a diverse selection of handcrafted products encompasses not just geta, but also various artisans' goods, ensuring a holistic representation of Japanese craftsmanship.

Summer Jiro Shop's Craftsmanship

The summer Jiro Shop specializes in creating unique umbrella-style 'hanao' that can be freely chosen by customers for each foot. Since 2022, they have also produced original fabrics dedicated to these straps, further blending traditional aesthetics with modern practicality. The commitment to showcasing Kogin-zashi not only enriches the footwear but also highlights the importance of regional craftsmanship in contemporary fashion.

Embracing Kyoto’s Legacy

Whole Love Kyoto, the creative force behind HANAO SHOES, is dedicated to researching and revitalizing traditional Kyoto crafts. Through the brand, they emphasize the concept of "OLD is NEW," aiming to present a sustainable manufacturing approach that is both innovative and deeply rooted in history. By merging the classical with the contemporary, HANAO SHOES stands as a testament to Kyoto's rich artisanal heritage and its ongoing relevance in today's fashion landscape.

As the excitement builds towards the 2025 exhibition, HANAO SHOES invites everyone to witness the seamless blend of tradition and modernity, promising an unforgettable experience that celebrates the artistry of Japan's cultural legacies.

For more details about this exciting collaboration and the upcoming exhibition, visit Whole Love Kyoto's official website.