#Japan #Tokyo #MIXI #HTT

MIXI's Commitment to Sustainability

MIXI, a leading company based in Shibuya, Tokyo, is actively supporting the Tokyo government's decarbonization initiative dubbed 'HTT' (which stands for reducing power consumption, producing sustainable energy, and storing energy). This initiative aims to pave the way towards a sustainable society, and MIXI has taken significant steps to promote awareness and engagement among its employees.

Employee Initiatives Under HTT

In late February 2026, MIXI inaugurated a local sourcing initiative by offering a special dish in its employee cafeteria. The dish, a simmered dish made from locally-sourced radishes from Kiyose City, serves as a prime example of their commitment to reducing carbon emissions across the supply chain. By utilizing ingredients produced in the vicinity of Tokyo, they aim to minimize transportation energy, embodying the 'locally produced, locally consumed' philosophy.

The Kiyose radish is a winter-spring vegetable known for its flavor and sweetness, especially when prepared as a simmered dish. The offering was well-received among employees, sparking discussions about local produce and HTT initiatives, integrating environmental awareness into their daily routines.

Enhanced Awareness Through Signage and Digital Media

In addition to the cafeteria menu, the company has launched educational campaigns within the office, displaying informational leaflets and utilizing digital signage to enhance employees' environmental consciousness. These campaigns feature popular athletes from their associated professional soccer team, FC Tokyo, such as Yuto Nagatomo and Keisuke Sato, to further engage employees.

The visuals related to the local sourcing initiative also aimed to boost recognition of Tokyo-grown vegetables and the HTT program, reiterating the importance of sustainability in everyday work life.

Collaboration for HTT

The Tokyo government has set up a registration system for companies actively supporting HTT as 'HTT Initiative Promoting Declaration Companies.' MIXI is among the participating companies that work collaboratively to promote this initiative. They align their projects with the goals of HTT, particularly focusing on the reduction of energy consumption.

Understanding HTT

HTT symbolizes Tokyo's approach towards achieving decarbonization and ensuring energy availability through strategies that involve reducing consumption, generating sustainable energy, and implementing effective energy storage solutions. Examples of these strategies include maintaining clean air conditioning filters and installing solar power systems combined with battery storage at homes. For more detailed information, visit the official website.
Tokyo's HTT Initiative Official Site

About MIXI

MIXI, operating under the mission of enhancing rich communication and wrapping the world in happy surprises, provides a platform for enjoying collaborative communication among friends and family through services like 'mixi', 'Monster Strike', 'Family Album Mitene', and 'TIPSTAR'. Their guiding principle of 'user surprise first' drives their mission to create opportunities for deeper, more meaningful connections, contributing towards a society rich in emotional understanding.

Note: The MIXI name, related trademarks, and logos are trademarks of MIXI, Inc.