Growth Strategies for Food and Healthcare Industry Emphasizing Mental and Physical Well-being

Understanding Growth Strategies in the Food and Healthcare Sectors

In recent years, the landscape of the food and healthcare industries has evolved significantly, emphasizing a more holistic approach to health. According to a comprehensive survey conducted by Roland Berger, one of Europe’s leading consulting firms, it is crucial for businesses to redefine their growth strategies in light of changing consumer behaviors and market conditions. This article delves into the findings of this survey and discusses the broader implications for companies operating in these sectors.

The Survey Breakdown

The research was conducted in June 2025, targeting high-ranking executives from food and healthcare related companies with revenues exceeding 100 billion yen. A total of 197 valid responses were collected, focusing on how these companies perceive the integration of food and health in their business strategies. Through this survey, the consultants at Roland Berger sought to answer pressing questions about how businesses are adapting to meet the diverse needs of consumers.

Key Findings

One of the most significant revelations of the survey is that successful companies are not solely concentrating on physical health or nutrition. Instead, they are increasingly recognizing the importance of mental well-being as part of their business scope. The research indicates that businesses that integrate both physical and mental health aspects are better positioned for growth.

Mental health issues, once a marginalized aspect of healthcare, are now emerging as a vital area of focus for growth, illustrating a paradigm shift in how health-related domains are viewed. The survey’s findings suggest that firms should avoid confining their strategies to traditional notions of health and nutrition, and instead explore the interplay between physical and mental wellness.

Redefining Market Focus

Wataru Matsumoto, a Partner in Roland Berger’s Consumer Team, highlighted the necessity for companies to reassess their market positions. He noted that with factors like population decline and aging demographics, firms must identify which markets to prioritize. This might include sectors that are stagnant or those driven by national initiatives, as well as consumer-led markets.

The need for a broader view becomes evident; companies are encouraged to explore various aspects of the health journey—from data collection about consumer habits to monitoring health statuses. By doing so, businesses can discover which areas to focus their efforts on for optimal results.

Supporting Diverse Strategies

In light of these findings, the Consumer Team at Roland Berger is actively supporting organizations in adapting their strategies to cater to the diversifying needs of the food and healthcare sectors. They have published a report titled "Global Food and Health Trends: Future Predictions and Business Opportunities," which delineates trends in nutrition standards across Europe and identifies key growth opportunities in a rapidly changing market. This report aims to provide valuable insights to businesses striving to navigate the complexities of the food and health industries.

Conclusion

The dynamic shifts in consumer needs and health perceptions illustrate the pressing demand for businesses to adapt strategically. Emphasizing both physical and mental wellness may be the key to unlocking new avenues for growth in the food and healthcare industries. As the landscape continues to change, firms that embrace this integrated approach to health will likely find themselves at the forefront of industry innovation.

Contact Information

For consultation inquiries, Roland Berger's Consumer Team offers extensive support for stakeholders in the food, beverage, retail, and agricultural sectors. Interested parties can reach out via the company’s website or contact consultant Wataru Matsumoto directly at +81 (0)3-4564-6660.

About Roland Berger

Founded in 1967, Roland Berger is headquartered in Munich, Germany and ranks among the top strategy consulting firms globally. The firm operates in over 50 major cities worldwide, driven by values of Entrepreneurship, Excellence, and Empathy. Roland Berger aims to provide top-tier expertise and services to address both present and future challenges in the business landscape.