#Japan #Osaka #Synergy Marketing #Takeuchi Corp #BtoC Event

Takeuchi Corporation's Groundbreaking BtoC Event

In a remarkable shift towards consumer engagement, Takeuchi Corporation hosted its first extensive BtoC experiential event, the "Tatemono Megane Machimegane Exhibition," held in February 2025. This inaugural event aimed to highlight the allure of the construction industry to families, including middle and high school students, university students, and their parents. Significantly surpassing expectations, the exhibition attracted approximately 26,000 visitors—double the original attendance target.

Partnership with Synergy Marketing

To ensure a successful event, Takeuchi Corporation sought the expertise of Synergy Marketing, a digital marketing firm based in Osaka. With over a decade of collaboration on BtoB initiatives, Synergy Marketing was entrusted with devising and executing comprehensive marketing strategies to enhance visitor engagement and brand presence in the consumer sector. The collaboration marked a pivotal first step for Takeuchi Corporation in transitioning from its traditional BtoB focus to a more BtoC-oriented strategy.

Addressing Market Challenges

As the construction industry faces numerous challenges, including aging populations and digital transformation, Takeuchi Corporation recognized the urgent need to adapt its marketing approach. The event served not only as a platform to connect with future generations but also as an opportunity to showcase their commitment to innovation within the sector.

Strategic Planning and Implementation

Synergy Marketing commenced its involvement nearly a year prior to the event, establishing a tailored strategy aimed at achieving substantial visitor turnout and enhanced brand awareness. Key strategic components included:

• - Persona Development: Identification of primary (families with school-aged children) and secondary (university students and their parents) target groups, allowing for more focused marketing efforts.
• - Influencer Collaborations: Selecting and partnering with influential figures and bloggers within the Kansai region to promote the event among target demographics, increasing overall reach and engagement.
• - Digital Advertising: Utilizing optimized Web and LINE advertisements to attract visitors, achieving a strong return on investment despite budget limitations.
• - Rapid Website Launch: Ensuring a swift rollout of the event's official website with pre-prepared design templates, allowing the advertisement of event details promptly once finalized.
• - Proactive Promotion: Deploying social media campaigns starting in mid-January, leading to a surge in visitor reservations, which reached half of the original target on the first day and exceeded it shortly after.

Results: Surpassing Expectations

The event was a resounding success, achieving a visitor count of approximately 26,000, surpassing the initial goal by over two-fold. The strategic use of digital channels and influencer marketing resulted in increased brand buzz among families and students alike. This heightened awareness not only amplified Takeuchi Corporation’s visibility in the BtoC domain but also encouraged internal shifts towards embracing consumer-centric marketing approaches.

Future Prospects

Building on this success, Synergy Marketing aims to enhance its support for BtoB companies venturing into the BtoC space. There is a growing necessity for businesses to establish meaningful connections with general consumers, conveying their brand narratives directly. Moving forward, Synergy Marketing is committed to facilitating impactful experiential marketing initiatives, aligning with business goals, and fostering direct consumer relationships to drive tangible outcomes.

Event Overview: Tatemono Megane Machimegane Exhibition

The exhibition took place from February 8 to February 24, 2025, at the "VS. (Viessu)" venue in Osaka. It marked Takeuchi Corporation's first significant endeavor directed at general consumers, where a dedicated team comprising mainly young employees collaboratively developed the exhibition concept, showcasing their creativity and initiative in a fresh approach to corporate exhibitions.

Find out more about the Tatemono Exhibition here.

About Synergy Marketing

Synergy Marketing is a leading provider of digital marketing solutions in Japan, specializing in a cloud-based CRM system and various consulting services. With over 5,200 implementations across diverse industries, it continuously evolves to meet the challenges of modern marketing. For further inquiries on digital marketing support, please visit our contact page.