Donatos Pizza Introduces 'Gotta Love More™' Tagline to Embrace Abundance in Every Meal

More Than Just a Pizza: The Philosophy Behind Donatos' New Tagline

Donatos Pizza, the renowned premium pizza chain known for its impressive Edge to Edge® toppings, has recently unveiled a new tagline—"Gotta love more™." This initiative is more than just a marketing gimmick; it's a bold affirmation of the brand's commitment to delivering an experience filled with abundance, joy, and a sense of community.

A Fresh Start with Abundance

The philosophy behind "Gotta love more™" revolves around the essence of offering customers enhanced experiences—more smiles, laughter, and love, coupled with larger, flavor-packed pizzas. Jodie Conrad, the Chief Marketing Officer at Donatos, stated, "Gotta love more isn't just a tagline; it's a celebration of everything we stand for." This phrase captures their philosophy of generosity, not only in food but also in fostering connections.

In showcasing this spirit of abundance, Donatos has launched the $5 Pizza Pals Menu. This innovative offering allows customers to add a tasty "Pizza Pal"—options include subs, calzatos, and more—for just an additional $5 with the purchase of any large pizza. This initiative provides families and friends with more opportunities to gather and share meals together, reinforcing the restaurant's mission to inspire communal dining experiences.

The Signature Edge to Edge® Promise

For many years, Donatos Pizza has capitalized on its signature style, producing pizzas that are crafted with a commitment to generous toppings that stretch from crust to crust. This culinary passion is exemplified in their large thin or thick crust pepperoni pizzas—topped with an impressive 100 pieces of Donato's family-recipe, crispy pepperoni. Each bite is packed with bold flavors, paying homage to their motto of abundance in taste and quality.

Conrad emphasized, "Each pizza we make is packed with more of what customers crave." This vibrant philosophy not only amplifies the flavor of their offerings but also reinforces the brand's overall identity, which is rooted in a heartfelt commitment to excellence.

A Deep Connection to Community

Beyond its kitchens, Donatos Pizza is deeply engaged in strengthening the communities it serves. The family-owned brand prides itself on treating employees like family and customers like friends. Every interaction is seen as an avenue to convey care, connection, and joy. The company routinely supports local youth programs and initiates charitable activities, including delivering pizzas to first responders and sponsoring neighborhood events, showcasing its commitment to giving back.

The motto "Gotta love more" underlines Donatos' aspiration to redefine abundance, promoting the idea that genuine giving enhances life’s moments and fosters togetherness. Jane Grote Abell, Founding Family Member and Chairwoman of the Board at Donatos, stated, "For us, this means spreading love, extending our hearts to the communities we serve, and treating every associate like family." This vision encapsulates the brand’s mission—by loving, doing, and giving more in every aspect of their work, they encourage customers to smile, share, and improve their daily experiences.

In conclusion, Donatos Pizza has embarked on an inspiring journey to embrace a philosophy of abundance through its new tagline, "Gotta love more™." Whether it’s through exceptional pizzas or impactful community initiatives, Donatos is dedicated to delivering more of what truly matters—a heartfelt connection with customers and communities alike.

For further information, visit Donatos Pizza.