Research and Innovation unveils new retail solutions at RetailTech Japan 2026

Research and Innovation at RetailTech Japan 2026

Research and Innovation, headquartered in Minato, Tokyo, will participate in the upcoming RetailTech Japan 2026, taking place from March 3 to March 6, 2026, at Tokyo Big Sight. This event is a crucial platform for companies to showcase their latest innovations in retail technologies.

One of the highlights of the exhibition will be the official launch of the Retail Log, a dashboard that offers detailed insights into purchasing trends at a single SKU level. Attendees will have the opportunity to experience live demonstrations of this innovative tool, which aims to empower retailers with analytics that deeply inform their business strategies.

Moreover, the event will feature the new retail media platform called ScanAds, which triggers advertising via barcode scanning. This exciting advertising medium transforms the moment a customer interacts with a product into a potential advertising engagement. Visitors will be able to engage with a real-time demo where scanning a product's barcode triggers a short video advertisement tailored to that product. This innovative approach is designed for both retailers and manufacturers, demonstrating numerous applicable scenarios.

Additionally, Research and Innovation will host a mini-seminar focusing on the purchasing data collected through the CODE app. This seminar will present various case studies and analyses that highlight how the Retail Log can be utilized effectively, covering insights into private brand (PB) analysis and pricing strategies across different retailers.

Retail Log Overview

The Retail Log service leverages purchasing data aggregated through the CODE app, which features detailed analytics tailored for the retail sector. With approximately 300,000 active monthly users, the data accumulated is extensive, providing insights for market area analysis, product assortment strategies, and competitor pricing evaluation. Retailers can maximize their utility through ten customizable templates designed for different analytical needs. This tool is not only useful for retailers but also serves manufacturers involved in retail operations.

Understanding ScanAds

ScanAds represents a revolution in retail marketing by allowing instantaneous video advertisements to be delivered based on product barcode scans. Each trigger allows the advertisement to engage customers for six seconds, after which they can navigate to high-conversion landing pages. By advertising at both the product and category levels, this platform brings refined targeting to the forefront of retail promotional strategies.

About CODE

The CODE app allows consumers to scan their shopping receipts and product barcodes to earn redeemable points, known as TAMARU points, which can later be exchanged for cash or other services. This unique application not only serves as a convenient way to track purchases but also as a budgeting tool and a rewarding experience for consumers. The app has garnered significant popularity, boasting over 7 million downloads and offering functionality to manage approximately 40 million consumer product entries per month. With its focus on user experience, particularly among women aged 20 to 50, CODE also integrates marketing opportunities for partner companies using consumer data insights, which are shared back as rewards to users. The application has earned several patents, thus solidifying its innovative standing in the market.

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Attending RetailTech Japan 2026 offers an exciting chance to witness firsthand the future of retail technology and to understand how companies like Research and Innovation are reshaping the landscape of consumer engagement and data analytics.