LEPAS Launches Its First Elegant Lifestyle House and Products at Chery Summit

LEPAS Unveils Its First Elegant Lifestyle House

On October 17, 2025, at the international Chery User Summit, LEPAS marked a significant milestone by launching its first Elegant Lifestyle House and introducing its innovative LEPAS Elegant Technology to the global market. This strategic move is designed to enhance LEPAS's reputation as the preferred brand for an elegant mobile lifestyle.

Redefining Automotive Experiences

The LEPAS Elegant Lifestyle House is unlike traditional automotive showrooms, reimagining the concept to integrate a mini urban block. Within this novel space, visitors will find three thematic zones: LEPAS Space, featuring the flagship LEPAS L8 model; Time Café, showcasing LEPAS L6; and Memory Lane, dedicated to LEPAS L4. Each zone serves multiple purposes, including brand live broadcasts, user engagement activities, and media interactions, creating an immersive experience for everyone.

This venue represents more than just a display; it is an interactive hub that invites discerning explorers to discover and express their unique elegance. In this new era of energy, LEPAS is redefining not only mobility but also lifestyle boundaries by shifting the narrative from merely automobiles to neighborhood experiences and lifestyle philosophies.

CEO's Vision for the Future

Speaking at the launch, LEPAS's CEO, Zhai Xiaobing, highlighted that LEPAS is an independent energy brand developed by the Chery Group, capitalizing on its core resources. The introduction of LEPAS Elegant Technology signifies a fusion of advanced platforms and state-of-the-art technologies including three electric drive systems, and smart cockpit features, collectively termed ‘elegant driving’. Over the next three years, LEPAS plans to release eight new models encompassing SUVs and sedans to cover all essential market segments.

Notably, the Chery ecosystem exhibition during the summit showcased lifestyle products such as umbrellas and pet kits. Also featured was AiMOGA, a multifunctional robot by Chery, designed to serve as a 'human assistant.' This platform demonstrated practical applications across various scenarios, further illustrating Chery's commitment to integrated innovation alongside partners like LEPAS.

An Invitation to Discover

The LEPAS Elegant Lifestyle House is set to become a replicable model for global retailers, promoting co-creation with users and engaging them in a lifestyle that embraces elegance and technology. It's an invitation for consumers to explore not only automotive advancements but also a broader life philosophy centered around elegance and innovation.

In conclusion, with the opening of the LEPAS Elegant Lifestyle House and the debut of its Elegant Technology, LEPAS is poised to shape the future of elegant mobility, challenging conventional perceptions and inspiring a new lifestyle paradigm that aligns with contemporary tastes and demands. The brand's commitment to redefining the mobile lifestyle is clear, paving the way for exciting innovations and immersive experiences that elevate the user’s journey.