Shizuoka Prefecture Launches Groundbreaking Digital Regional Currency Program

A New Era for Tourism and Local Economy in Shizuoka

In a bold move to boost tourism and local businesses, Shizuoka Prefecture has taken significant steps by implementing its 'Digital Regional Currency Utilization Project' for the fiscal year 2025. This revolutionary initiative, which was approved on October 9th, marks the debut of the 'Travel Destination Tax' system in five municipalities of the Enshu Suruga Bay region: Shizuoka City, Izu City, Shimoda City, Minamiizu Town, and Matsuzaki Town. As part of this collaboration, these municipalities have stepped forward to introduce a common digital gift card, known as 'Shizu Tabicoin'. The launch of this initiative reflects a commendable effort to invigorate the local economy while enriching the tourism experience in one of Japan’s stunning landscapes.

The Enshu Suruga Bay area is known not only for its breathtaking views of Mount Fuji and abundant maritime resources including sakura shrimp and shirasu, but also for its unique blend of cultural experiences across the Izu Peninsula and Shizuoka City. This makes it a popular circuit for travelers. Additionally, the Suruga Bay Ferry provides an essential transit system that connects Shimizu Port and Toi Port, drastically reducing travel time between these picturesque locales. By offering passengers breathtaking views of Mount Fuji and the bay from the ferry, it plays a crucial role in promoting the region's tourism.

The 'Travel Destination Tax' offers a fresh perspective on traditional donation systems, allowing donors to choose their contributions across the five collaborating municipalities. In return for their donations—ranging from 10,000 to 5,000,000 JPY—the 'Shizu Tabicoin' can be instantly received and utilized at participating establishments across the region, creating a seamless experience for travelers and fostering immediate returns to the local economy.

Starting January 9, 2026, travelers can conveniently donate through the 'Shizu Tabicoin' official website or via QR codes found at partner shops. The gift cards can be redeemed at 73 affiliate locations for dining, experiences, and accommodations, enabling visitors to enjoy their travels without the need for complicated app downloads or payment processes, as they can easily use the coins with exact calculations during transactions.

The versatile payment options include the classic QR Code Authentification and the innovative ‘giftee STAMP’ system. These advancements ensure secure and efficient payment processing while actively preventing misuse through real-time transaction validations. As this model develops further, it is anticipated that it will catalyze a more vibrant economic return to the local community, thus enhancing the synergistic relationship between tourism and the local economy.

This pioneering initiative is supported by a portion of the 'New Local Economy and Living Environment Creation Grant' from the national government, which strengthens the program’s objectives while promoting the sustainable economic activity within the tourism sector.

Overall, Giftie Inc., the company behind this initiative, aims to strengthen and optimize this digital platform further, providing a comprehensive system that not only enhances the visitor experience but also deeply engages with the community at large. With the popularity of digital gift payment systems on the rise, Shizu Tabicoin offers an exciting glimpse into the future of local engagement and economic revitalization.

The 'e街プラットフォーム®' (e-Machi Platform) is central to this initiative, acting as a digital framework to address local issues, foster vibrant communities, and uphold the unique characteristics and challenges that various towns and cities face throughout Japan. By leveraging digital technologies and integrating them into local economies, this program seeks to enhance not only the traveler experience but also the socioeconomic fabric of Shizuoka Prefecture and beyond.

As more municipalities adopt innovative solutions, the economic landscape is expected to evolve, showcasing the synchronization between local businesses and the transforming dynamics of regional tourism. With 'Shizu Tabicoin' leading the charge in this innovative excursion into digital engagement, Shizuoka is set to pave the way for a groundbreaking shift in how communities harness technology for sustainable growth.

Conclusion

Shizuoka Prefecture's approach signifies a vital movement towards enhanced tourism experiences and economic stimulation within local communities. As new trends in digital currencies and community engagement emerge, the effectiveness of 'Shizu Tabicoin' will undoubtedly serve as a valuable model for other regions eager to explore similar paths.