#United States #New York #Hasbro #KAYOU #MY LITTLE PONY

Kayou and Hasbro Unite at New York Comic Con 2025

In a moment of excitement for fans of all ages, Kayou, a leading collectible trading card company from China, in partnership with Hasbro, introduced the new MY LITTLE PONY Trading Card Game, titled Friendships Begin, at New York Comic Con (NYCC) 2025. This innovative game captures the essence of the beloved Friendship is Magic series while introducing fresh and dynamic gameplay elements that allow players to immerse themselves in the magical world of Equestria.

Overview of the Game

My Little Pony enthusiasts at NYCC had the first opportunity to engage with a trading card game (TCG) that combines strategic depth with interactive storytelling. The game runs from October 9 to October 12, 2025, where Booth #1217 offered not just hands-on gameplay but a chance to admire striking card artwork and participate in fun activities to win exclusive card packs.

The game offers fans a choice among six collectible starter decks, each representing one of the beloved Mane 6 characters: Twilight Sparkle, Rainbow Dash, Pinkie Pie, Rarity, Applejack, and Fluttershy. Players can choose their favorite character and build decks composed of ponies, actions, and items that allow them to narrate their unique stories in the Adventure Area.

Gameplay Mechanics

In each game, two players face off, strategically utilizing their personalized decks to overcome challenges, employing clever card combos to propel their narrative. The game includes various card types:

• - Story Cards recreate memorable moments of friendship.
• - Scene Cards set the environment for these pivotal moments and can reveal hidden magical powers.
• - Character Cards boast distinctive personalities that embody their traits, helping players advance their narratives.

With an average playtime of just 20-30 minutes, the gameplay offers quick entry points for newcomers, while serving TCG veterans with layers of strategy and creativity. Key gameplay strategies include clever timing and the power of friendship, as players vie to be the first to complete their narrative.

Diverse Card Features and Collectibility

Players can collect a total of 68 card types across nine rarity levels, presenting exciting elements like Shining Ruby Rare (RR) Cards, featuring the vital elements of harmony illustrated in vibrant colors; and Shining Emerald Rare (ER) Cards, which depict notable Equestrian landmarks in day/night variations. Each card's artistic design employs multiple techniques like vibrant colored pencils and oil painting textures, providing depth and allure that resonate with both fans and collectors.

Starter decks include a 70-card ready-to-play setup, alongside three booster packs containing five additional cards each, allowing players to expand their decks. Furthermore, every day at 5 p.m. during NYCC, fans have the chance to win an Exclusive Promo Card featuring one of the Mane 6 by engaging in social media activities promoting the game.

Looking Ahead to Retail Launch

The official retail launch of the MY LITTLE PONY Trading Card Game is set for early 2026, where players can purchase booster packs and fully engage with the game on a broader scale across major retailers. Additionally, Kayou plans to introduce a tournament program in 2026, expanding global play initiatives introduced in previous years.

By blending storytelling with gameplay, Friendships Begin addresses an important niche within the trading card market by appealing primarily to female audiences and fans of My Little Pony who revel in strategy and creativity.

About Kayou and Hasbro

Kayou ranks as China's top trading card company, recognized for its innovative and extensive licensed merchandise spanning from anime to pop culture. Partnering with Hasbro, a legacy leader in games and toys, amplifies the game’s reach and impact, benefiting from Hasbro's extensive experience and network in engaging fans across all formats, from physical games to digital experiences. Through this collaboration, Kayou aims to create a new wave of excitement within the collectibles market, offering fans priceless connections to their favorite characters and stories.

With the introduction of MY LITTLE PONY Card Game - Friendships Begin, excitement is high as fans anticipate engaging in an adventure that not only celebrates their favorite characters but also the spirit of friendship and community that defines the My Little Pony brand.